If your business is not on Pinterest, you may be missing out on reaching the optimal consumer demographic in today’s world: young women in the height of their buying years.

An estimated 85%* of all consumer purchases are made by women, while the fastest growing segment of consumers is 19-39 year olds.

What these hyper-engaged young consumers want is quick and easy access to products, and ideas on how to use them. This is what Pinterest does, and it is what makes Pinterest the perfect marketing machine.

Pinterest’s Power in Numbers*

  • Pinterest users generally have a 9% higher income than those who don’t use the site.
  • 38% of active pinners bought a product because they saw it on Pinterest
  • 64% of daily pinners try something Pinterest-inspired at least once a month
  • 100% of users look for products on Pinterest instead of going to e-commerce sites.

Although the total number of Pinterest users has yet to reach the magnitude of social media sites like Facebook and Twitter, the website is quickly growing in popularity. Over 70 million Pinterest users have posted more than 30 billion pins since its launch in 2010.*

The Hype

Pinterest provides a major opportunity for consumer-focused and business-to-business companies. Active pinning will improve your search engine optimization (SEO), bringing your brand to the top of searches on Bing or Google.

Pinterest is more than just a social media site. It is a search engine itself.

Using Pinterest effectively

Put your logo on your pins. It is all about making your company known and your brand recognizable. Pinterest is currently testing a new paid advertising service called “Promoted Pins.” Companies will be able to pay to have their pin placed in a featured spot on the category and search feeds.

Organize your content. Pinterest allows you to make multiple boards so that you can group together similar content. This makes your products easier for consumers to sort through and find.

Include product details and descriptions to make your Pins “shopper friendly.” Many users log in to Pinterest with shopping in mind. So, make it easy for them by providing plenty of relevant and important product information. Always be sure your pins link back to your website.

Pin high-quality pictures to your boards. Avoid having blurry, pixelated, or distorted pictures by using this handy pinning cheat sheet.

Interact with your followers by pinning relevant and helpful resources, answering questions, and keeping your boards active and updated. But, be smart about what you pin from outside sources. Make sure the pins are appropriate and the links are accurate. When done right, this can help to cement your brand authority.