Rainy City Digital Marketing and Design Blog

20 Feb

Declining Organic Reach on Social Media, Part 4: LinkedIn

Amie Detar2020-01-30T12:45:44-05:00

In our last three blogs in this series, we looked at the declining organic reach on Facebook, Instagram, and Twitter, and outlined ways to combat the overall decrease in reach each platform is seeing. For our final blog in the series, we’re going to take a look at LinkedIn, a social networking site that has always been a little bit different from the rest. LinkedIn’s History The career-oriented networking site was launched in 2003 but saw very slow growth until [...]

Declining Organic Reach on Social Media, Part 4: LinkedInAmie Detar2020-01-30T12:45:44-05:00

20 Feb

Declining Organic Reach on Social Media, Part 3: Twitter

Amie Detar2020-01-30T10:04:50-05:00

The decline of organic reach on social media isn’t limited to Facebook and Instagram. With an increase in users and posted content came the need for some type of algorithm to combat users’ overwhelming homepage feeds. Twitter’s story follows a similar timeline. A Quick History Twitter began as a simple, micro-blogging platform in 2006, using a reverse-chronological feed display where the users could see the most recent Tweets from accounts they followed first. Initially, Twitter grew rapidly and became the [...]

Declining Organic Reach on Social Media, Part 3: TwitterAmie Detar2020-01-30T10:04:50-05:00

20 Feb

Declining Organic Reach on Social Media, Part 2: Instagram

Amie Detar2020-01-30T10:05:40-05:00

In the first part of this blog series, we discussed how organic reach has been steadily declining for businesses on Facebook since 2012 due to drastic algorithm changes meant to prioritize posts from Facebook users’ friends over that of business and brand posts. That decline has also reached Instagram. A (Sort Of) Quick History Instagram was released through the App Store in 2010. It quickly became the #1 free photography app, boasting one million users in a matter of months. [...]

Declining Organic Reach on Social Media, Part 2: InstagramAmie Detar2020-01-30T10:05:40-05:00

20 Jan

Declining Organic Reach on Social Media, Part 1: Facebook

Amie Detar2020-01-30T12:46:15-05:00

In this blog series, we will be discussing organic reach and how it has been declining (or not) for business pages on the 4 major social media platforms: Facebook, Instagram, LinkedIn, and Twitter. In part one, we’ll take a look at Facebook and how the implementation of algorithms have affected organic reach for all business pages. First, you may be wondering what organic reach actually is. Put simply, organic reach refers to how well a page’s post performs without putting [...]

Declining Organic Reach on Social Media, Part 1: FacebookAmie Detar2020-01-30T12:46:15-05:00

19 Dec

2019 Social Media in Review Part 2: Pinterest

Allison Curtis2019-12-13T12:10:11-05:00

For Pinterest, 2019 saw many improvements to the convenience and accessibility of the app. From how users interact with the desktop and app to collaboration with other users, here are some of the top updates of 2019 and what trends to look for in 2020! Usability In May, Pinterest debuted the Pinterest Windows App. Available in the Microsoft Store, the Pinterest Windows App allows an easier way to browse and save ideas directly from your start menu or taskbar. After [...]

2019 Social Media in Review Part 2: PinterestAllison Curtis2019-12-13T12:10:11-05:00

19 Dec

2019 Social Media In Review, Part 1: Instagram

Amie Detar2019-12-04T13:33:04-05:00

Have you been paying attention to what has been going on with Instagram this year? They made changes to the look and usability of the app, changes inside of create mode, and they even changed the way small businesses can sell their products! So, it’s safe to say that 2019 was a huge year for Instagram. Here’s a quick review of some of the biggest updates to Instagram this year, and how these changes should affect your strategy for the [...]

2019 Social Media In Review, Part 1: InstagramAmie Detar2019-12-04T13:33:04-05:00

19 Oct

3 Benefits of Outsourcing Your Business’s Social Media Management

Allison Curtis2019-10-22T12:06:15-04:00

Social media is far more than a trend - it is a business requirement if you want to get your name and services out there. Social media management can be a time-consuming task. Not all social media marketing agencies are the same. Learn how to find the right one! We know your time is valuable and is best spent running your business. The following are the three main benefits of hiring a team to manage your social media. Build your [...]

3 Benefits of Outsourcing Your Business’s Social Media ManagementAllison Curtis2019-10-22T12:06:15-04:00

19 Oct

How to Write a Successful & Impactful Blog Post

Allison Curtis2019-10-09T15:33:14-04:00

Blogging is a very important facet of marketing success. It allows you to establish credibility in your area of expertise, provides important information to your clients and customers, and is helpful in increasing your visibility on search engines, ultimately directing traffic to your site. Implementing the following tips will help you create a blog post that’s both successful and impactful. Know your audience. Ask yourself: Who is my target audience and what do they need to know? The answers will [...]

How to Write a Successful & Impactful Blog PostAllison Curtis2019-10-09T15:33:14-04:00

19 Sep

How to Stand Out From the Crowd With Your Social Media Content

Allison Curtis2019-09-23T11:21:28-04:00

Social media is a crowded avenue of platforms and content creators. It’s estimated that 81% of small and medium businesses are now using at least one social media platform, not to mention the 3.5 billion active social media users. When you're trying to gain followers and sell your product through your company's social media, the last thing you want is for your content to be lost among the noise. There are a few steps you can follow to help your [...]

How to Stand Out From the Crowd With Your Social Media ContentAllison Curtis2019-09-23T11:21:28-04:00

19 Jul

Twitter Fake Celebrity Deaths – 2019 Edition

Danny Hall2019-07-30T10:37:08-04:00

When A Tweet Isn't Just A Tweet I wrote an article a few years back about how Eddie Murphy's death had been reported on social media via Twitter. It was, of course, a hoax and one that had been shared several times before. I can't tell you how many times Mr. Murphy died via Twitter. What I CAN tell you is that he isn't the only one to have suffered the fate. Artists like Carlos Santana, Axl Rose, and Bono [...]

Twitter Fake Celebrity Deaths – 2019 EditionDanny Hall2019-07-30T10:37:08-04:00