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About Amie Detar

Amie is Posse's Digital Marketing Executive and senior account manager. She has worked for Posse since 2014 and can't see herself doing anything else. She has a degree in print journalism from Winthrop University and enjoys drinking coffee and finding new opportunities for businesses to grow online!

Declining Organic Reach on Social Media, Part 4: LinkedIn

In our last three blogs in this series, we looked at the declining organic reach on Facebook, Instagram, and Twitter, and outlined ways to combat the overall decrease in reach each platform is seeing. For our final blog in the series, we’re going to take a look at LinkedIn, a social networking site that has always been a little bit different from the rest. LinkedIn’s History The career-oriented networking site was launched in 2003 but saw very slow growth until [...]

Declining Organic Reach on Social Media, Part 4: LinkedIn2020-01-30T12:45:44-05:00

Declining Organic Reach on Social Media, Part 3: Twitter

The decline of organic reach on social media isn’t limited to Facebook and Instagram. With an increase in users and posted content came the need for some type of algorithm to combat users’ overwhelming homepage feeds. Twitter’s story follows a similar timeline. A Quick History Twitter began as a simple, micro-blogging platform in 2006, using a reverse-chronological feed display where the users could see the most recent Tweets from accounts they followed first.  Initially, Twitter grew rapidly and became the [...]

Declining Organic Reach on Social Media, Part 3: Twitter2020-01-30T10:04:50-05:00

Declining Organic Reach on Social Media, Part 2: Instagram

In the first part of this blog series, we discussed how organic reach has been steadily declining for businesses on Facebook since 2012 due to drastic algorithm changes meant to prioritize posts from Facebook users’ friends over that of business and brand posts. That decline has also reached Instagram. A (Sort Of) Quick History Instagram was released through the App Store in 2010. It quickly became the #1 free photography app, boasting one million users in a matter of months. [...]

Declining Organic Reach on Social Media, Part 2: Instagram2020-01-30T10:05:40-05:00

Declining Organic Reach on Social Media, Part 1: Facebook

In this blog series, we will be discussing organic reach and how it has been declining (or not) for business pages on the 4 major social media platforms: Facebook, Instagram, LinkedIn, and Twitter. In part one, we’ll take a look at Facebook and how the implementation of algorithms have affected organic reach for all business pages. First, you may be wondering what organic reach actually is. Put simply, organic reach refers to how well a page’s post performs without putting [...]

Declining Organic Reach on Social Media, Part 1: Facebook2020-01-30T12:46:15-05:00

2019 Social Media In Review, Part 1: Instagram

Have you been paying attention to what has been going on with Instagram this year? They made changes to the look and usability of the app, changes inside of create mode, and they even changed the way small businesses can sell their products! So, it’s safe to say that 2019 was a huge year for Instagram. Here’s a quick review of some of the biggest updates to Instagram this year, and how these changes should affect your strategy for the [...]

2019 Social Media In Review, Part 1: Instagram2019-12-04T13:33:04-05:00

The Power of Good Visuals in Your Content Marketing

You put thought into the text, the campaign objective, the landing page the link leads to, and the target audience you hope the post reaches, but do you pay attention to the visual that accompanies your post? The visual you choose can make or break your campaign or post; content that has relevant images is viewed 94% more times than content without. Our brains are pretty spectacular. They can process and understand an image in 1/10 of a second and [...]

The Power of Good Visuals in Your Content Marketing2019-02-22T14:40:52-05:00

Content Intelligence & Your Content Strategy

Part of your social media strategy is a comprehensive content strategy -- a plan to create, publish and control usable content on social media. It is your plan for providing your audience with consistent, valuable, and educational information in the form of blogs, graphics, videos, podcasts, infographics, social media posts, and more. If you already have a content strategy, great! This blog can help you improve on it and show you how effective content analysis can help you make your [...]

Content Intelligence & Your Content Strategy2019-01-30T09:34:36-05:00

A Quick Guide to Social Media Resources

From the marketing tactics to platform algorithms, the world of social media is constantly changing. Whether you are a new small business just beginning to tap into all of the possibilities digital marketing has to offer or you are a social media manager for your company, it is crucial to stay current on the industry’s latest trends and each platforms’ latest updates. As a social media marketer, I follow many different groups, accounts, and blogs to make sure I always [...]

A Quick Guide to Social Media Resources2019-01-17T10:20:53-05:00

New Year, New Goals, New Social Media Strategy

2019 is looming on the horizon and so is your chance to start the new year with a fresh, updated social media strategy. A lot has changed with social media in 2018. From platform updates that offered new tools for reaching your audience to Facebook’s data scandal and so much more, 2018 was a turbulent year for businesses on social media. Now more than ever, it is important for businesses to stay on top of trends in order to continue [...]

New Year, New Goals, New Social Media Strategy2018-11-30T12:13:35-05:00

Everything We Learned At Digital Summit Charlotte 2018

Digital Summit is a national series of conferences where marketers, entrepreneurs, and innovators converge for two days of educational speaking sessions from industry leaders on topics ranging from social media marketing to technology trends and more. The Digital Summit series presents in cities across the United States, and, lucky for us, Charlotte is one of them. Team Posse was geared up and excited for a great conference this year, and we weren’t disappointed! Here’s a quick rundown of some of [...]

Everything We Learned At Digital Summit Charlotte 20182018-10-08T11:46:38-04:00
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