Video Marketing

Though video content is quickly becoming one of the most consumed types of content on social media, many brands are still hesitant or reluctant to get on board with video. There is a common misconception that video has to be expensively produced and staged, which keeps many businesses from embracing it. “We don’t have the budget or equipment for video.” “We simply don’t have the time to create video content.” “I hate being on camera.” “I don’t have anywhere to [...]

Bob Dylan famously said, “The times they are a changin.’” While it’s a decades-old reference to political and social change, it definitely applies to the fast-paced evolution of social media content, which video has come to dominate. There’s no longer denying that the shift into video-dominated content is the new standard for digital marketing. For small businesses, this can be an intimidating feat, and many tend to assume they don’t have the resources to make video content. Some are just [...]