social media strategy Archives - Page 3 of 3 - Rainy City Digital Media & Design

Finding The Most Effective Instagram Hashtags

Instagram hashtags are the best (free!) tool for businesses to find their target audience and grow their brand. With that said, most brands don’t know which hashtags to use, and that’s okay. It’s a common mistake, because there’s not a lot of information on how to utilize the right hashtags. If you need a recap on how hashtags can be used to grow your brand on Instagram, review how the Instagram Search Algorithm works. Hashtags come in a variety of [...]

Finding The Most Effective Instagram HashtagsVictoria Wright2018-03-05T13:18:32-05:00

Creating a Crush-Worthy Content Strategy

A content strategy is your plan to create, publish, and control usable content on social media. Essentially, it is your way to give your audience consistent, valuable, and educational information in the form of blogs, graphics, videos, podcasts, infographics, social media posts, and more. A good content strategy boosts SEO, increases your brand’s exposure, grows your audience, gives your brand an identity, and allows your brand to stay relevant. Building a great content strategy takes a little bit of time [...]

Creating a Crush-Worthy Content StrategyAmie Detar2018-02-19T17:29:21-05:00

The Inbetweeners: Marketing to Gen X

Social media marketing tends to focus on the Millennial generation quite a lot. Like, a lot, a lot. It’s hard to make it through the day without hearing the “M” word, because they’re a different type of generation-- digital natives. However, it’s their parents, Gen Xers, that have the lion’s share of the buying economy. Gen X is those born (roughly) between 1965 and the early 1980s. Gen X has more buying power than any other generation with 31 percent [...]

The Inbetweeners: Marketing to Gen XVictoria Wright2019-02-14T13:13:38-05:00