social media strategy Archives - Rainy City Digital Media & Design

Declining Organic Reach on Social Media, Part 3: Twitter

The decline of organic reach on social media isn’t limited to Facebook and Instagram. With an increase in users and posted content came the need for some type of algorithm to combat users’ overwhelming homepage feeds. Twitter’s story follows a similar timeline. A Quick History Twitter began as a simple, micro-blogging platform in 2006, using a reverse-chronological feed display where the users could see the most recent Tweets from accounts they followed first. Initially, Twitter grew rapidly and became the [...]

Declining Organic Reach on Social Media, Part 3: TwitterAmie Detar2020-01-30T10:04:50-05:00

Declining Organic Reach on Social Media, Part 2: Instagram

In the first part of this blog series, we discussed how organic reach has been steadily declining for businesses on Facebook since 2012 due to drastic algorithm changes meant to prioritize posts from Facebook users’ friends over that of business and brand posts. That decline has also reached Instagram. A (Sort Of) Quick History Instagram was released through the App Store in 2010. It quickly became the #1 free photography app, boasting one million users in a matter of months. [...]

Declining Organic Reach on Social Media, Part 2: InstagramAmie Detar2020-01-30T10:05:40-05:00

Declining Organic Reach on Social Media, Part 1: Facebook

In this blog series, we will be discussing organic reach and how it has been declining (or not) for business pages on the 4 major social media platforms: Facebook, Instagram, LinkedIn, and Twitter. In part one, we’ll take a look at Facebook and how the implementation of algorithms have affected organic reach for all business pages. First, you may be wondering what organic reach actually is. Put simply, organic reach refers to how well a page’s post performs without putting [...]

Declining Organic Reach on Social Media, Part 1: FacebookAmie Detar2020-01-30T12:46:15-05:00

2019 Social Media in Review Part 2: Pinterest

For Pinterest, 2019 saw many improvements to the convenience and accessibility of the app. From how users interact with the desktop and app to collaboration with other users, here are some of the top updates of 2019 and what trends to look for in 2020! Usability In May, Pinterest debuted the Pinterest Windows App. Available in the Microsoft Store, the Pinterest Windows App allows an easier way to browse and save ideas directly from your start menu or taskbar. After [...]

2019 Social Media in Review Part 2: PinterestAllison Curtis2019-12-13T12:10:11-05:00

2019 Social Media In Review, Part 1: Instagram

Have you been paying attention to what has been going on with Instagram this year? They made changes to the look and usability of the app, changes inside of create mode, and they even changed the way small businesses can sell their products! So, it’s safe to say that 2019 was a huge year for Instagram. Here’s a quick review of some of the biggest updates to Instagram this year, and how these changes should affect your strategy for the [...]

2019 Social Media In Review, Part 1: InstagramAmie Detar2019-12-04T13:33:04-05:00

3 Benefits of Outsourcing Your Business’s Social Media Management

Social media is far more than a trend - it is a business requirement if you want to get your name and services out there. Social media management can be a time-consuming task. Not all social media marketing agencies are the same. Learn how to find the right one! We know your time is valuable and is best spent running your business. The following are the three main benefits of hiring a team to manage your social media. Build your [...]

3 Benefits of Outsourcing Your Business’s Social Media ManagementAllison Curtis2019-10-22T12:06:15-04:00

How to Stand Out From the Crowd With Your Social Media Content

Social media is a crowded avenue of platforms and content creators. It’s estimated that 81% of small and medium businesses are now using at least one social media platform, not to mention the 3.5 billion active social media users. When you're trying to gain followers and sell your product through your company's social media, the last thing you want is for your content to be lost among the noise. There are a few steps you can follow to help your [...]

How to Stand Out From the Crowd With Your Social Media ContentAllison Curtis2019-09-23T11:21:28-04:00

Building Your Social Stream Through Social Content

In our last post, we talked about the trouble that many brands face online. Social streams can get easily lost in the rivers of content being produced by a world full of socially active brands and individuals. Think about it this way: imagine you make and sell widgets. Your conversation with your stream may be all about how YOUR widgets could benefit your target clients. That's great. You have a defined audience. How about the hundred other widget producers having [...]

Building Your Social Stream Through Social ContentDanny Hall2019-06-18T12:26:39-04:00

When Your Social Stream Gets Lost In A River Of Content

For years now, marketers have been talking about building and maintaining your social presence. There's a great reason for this. The whole point of social marketing is that it helps to develop and grow your brand. By reaching out to current customers and clients, you help to strengthen existing relationships. Alternatively, by reaching out to potential clients and customers, you can help to educate them on the goods or services you offer. It all comes down to visibility. Are you [...]

When Your Social Stream Gets Lost In A River Of ContentDanny Hall2019-06-13T10:28:44-04:00

Militant Social Marketing: When Online Marketing Gets Aggressive

Company XYZ has been around for years. They built a reputation in the local market for providing quality goods and services in a timely manner and at a cost that has remained competitive. In the past, advertising in local papers and on the radio was enough to keep the company busy. As the written word has lost readers, however, Company XYZ has seen a slow decline in business. Radio has continued to bring a small return on new clients, but [...]

Militant Social Marketing: When Online Marketing Gets AggressiveDanny Hall2019-02-05T08:59:45-05:00