Declining Organic Reach on Social Media, Part 3: Twitter

The decline of organic reach on social media isn’t limited to Facebook and Instagram. With an increase in users and posted content came the need for some type of algorithm to combat users’ overwhelming homepage feeds. Twitter’s story follows a similar timeline. A Quick History Twitter began as a simple, micro-blogging platform in 2006, using a reverse-chronological feed display where the users could see the most recent Tweets from accounts they followed first.  Initially, Twitter grew rapidly and became the [...]

Declining Organic Reach on Social Media, Part 3: Twitter2020-01-30T10:04:50-05:00

Your 2018 Hashtag Update: Best Practices For All Platforms

Are you using five or more hashtags on your Facebook posts? Are you skipping hashtags on LinkedIn? These practices may have been okay in the past, but are considered faux pas today. If you haven’t kept up with the best practices for using hashtags on Facebook, Twitter, LinkedIn, and Instagram, don’t worry. We’ve got you covered. Facebook Hashtags aren’t a huge part of Facebook posts; you likely only see hashtags in Facebook posts when someone has their Instagram set up [...]

Your 2018 Hashtag Update: Best Practices For All Platforms2018-08-07T14:17:56-04:00

Why should you still be using Twitter?

With all of the different social media platforms out there today, you may be wondering why you should spend time and energy on a platform that seems to be going out of date. The fact is, however, there are still many reasons why Twitter is still a viable social media giant that can help your business connect with customers. First, what’s new on Twitter in 2018? Twitter has cracked down on spam, fake news and accounts, and bots. To do [...]

Why should you still be using Twitter?2018-07-26T15:28:38-04:00

How Businesses Can Still Benefit From Twitter in 2017

There has been speculation about the imminent demise of Twitter. “The missing piece of the puzzle, and perhaps the one thing keeping Twitter alive, is that its replacement hasn't (yet) surfaced.” -Barbara Speed via NewStatesman. However, if Twitter is a fit for your business (see below to find out!), it's not a platform you want to ignore. Regardless of what may happen in the future, there are a lot of ways small businesses can and should maximize their Twitter impact [...]

How Businesses Can Still Benefit From Twitter in 20172018-05-17T12:00:32-04:00
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