Social Media Management Archives - Page 4 of 5 - Rainy City Digital Media & Design

How To Run An Instagram Giveaway

Giveaways on Instagram are a great way to build excitement for your brand partner with other businesses or influencers on the app. First, understand the ground rules of hosting a giveaway. Don’t use giveaways as your sole strategy to build engagement. Many brands who rely solely on giveaways actually lose more followers than they gain since people immediately unfollow after a contest closes. Don’t give away a prize or partner with a company that is unrelated or irrelevant to your [...]

How To Run An Instagram GiveawayVictoria Wright2019-01-07T15:34:37-05:00

Optimizing Your Instagram Business Profile

Instagram is quickly becoming the go-to and need-to-have social media platform for businesses. While Instagram is a much simpler and cleaner platform than Facebook, many businesses assume Instagram marketing is simple-- but it’s not.That’s solely because of how competitive marketing is on Instagram and how much there is to gain from it. Instagram influencers are changing the trajectory of Instagram’s purpose in social media marketing in several ways. The main reason it’s important for businesses is that it’s an alternative [...]

Optimizing Your Instagram Business ProfileVictoria Wright2018-02-07T00:25:58-05:00

Want To Increase Your Website Traffic from Facebook?

When it comes to social media marketing, it’s important to understand that Facebook can play a huge part in growing your website traffic. While SEO should remain a high priority, it is also important to make sure your social strategy aligns with your SEO goals. There are many ways to create and deliver Facebook content with the ultimate goal of increasing website traffic and converting visitors into leads. Increasing Website Traffic via Facebook Facebook has over 1 billion active mobile [...]

Want To Increase Your Website Traffic from Facebook?Tracy Alves2018-03-05T13:11:24-05:00

The Instagram Alternatives to Facebook’s Ad Saturation

Facebook is having a rough year. The Russia/election debacle being a main focus. Also troubling for the platform is that it hit maximum ad saturation sooner than predicted. Without getting too far into the Russian interference (you can read more about that here), Facebook was forced to completely change its approach to advertising, which has ultimately complicated marketing efforts. Ad saturation is another huge problem that Facebook is battling. Ad saturation refers to the amount of virtual space available for [...]

The Instagram Alternatives to Facebook’s Ad SaturationVictoria Wright2018-03-05T13:13:31-05:00

How To Get Hired: Employee

Social media managers are in a field that simply didn’t exist just over a decade ago, have a wide array of in-flux variables dictating the future of their careers, and often find themselves relying on crowd-sourced knowledge to tackle daily tasks. The common reaction (still) to people introducing themselves as a social media manager to someone unfamiliar with the field involves a version of the statement, “So you play on Facebook all day?” Anyone who is familiar with the field [...]

How To Get Hired: EmployeeJamie Smith2018-03-05T13:18:57-05:00

Finding The Most Effective Instagram Hashtags

Instagram hashtags are the best (free!) tool for businesses to find their target audience and grow their brand. With that said, most brands don’t know which hashtags to use, and that’s okay. It’s a common mistake, because there’s not a lot of information on how to utilize the right hashtags. If you need a recap on how hashtags can be used to grow your brand on Instagram, review how the Instagram Search Algorithm works. Hashtags come in a variety of [...]

Finding The Most Effective Instagram HashtagsVictoria Wright2018-03-05T13:18:32-05:00

Everything Your Business Needs to Know About LinkedIn’s New Updates

LinkedIn has been seeking more interactive ways for users to display their authentic selves and drive engagement, whether they are promoting their personal or company brand. They have launched many new features this year in order to achieve that goal. Some of the updates you may have already noticed and some have been more subtly incorporated – or under-utilized. Only 23% of LinkedIn’s total user base used the platform on a weekly basis in 2016. It was clear that the [...]

Everything Your Business Needs to Know About LinkedIn’s New UpdatesRachel Orn2017-10-23T17:06:50-04:00

Instagram Hashtag Strategy: How to Hack the Search Algorithm

This is part of an Instagram hashtag strategy series. This post focuses on ways to be found in the Top Posts algorithm. If this topic feels overwhelming, start with the conclusion and work your way back up. Still need help? We’re here for you. Hashtags have been evolving since their creation in 2009 on Twitter. Now, hashtags are part of spoken slang and are used in campaigns for brand engagement and to categorize types of content. […]

Instagram Hashtag Strategy: How to Hack the Search AlgorithmVictoria Wright2018-05-01T11:30:07-04:00

How Businesses Can Still Benefit From Twitter in 2017

There has been speculation about the imminent demise of Twitter. “The missing piece of the puzzle, and perhaps the one thing keeping Twitter alive, is that its replacement hasn't (yet) surfaced.” -Barbara Speed via NewStatesman. However, if Twitter is a fit for your business (see below to find out!), it's not a platform you want to ignore. Regardless of what may happen in the future, there are a lot of ways small businesses can and should maximize their Twitter impact [...]

How Businesses Can Still Benefit From Twitter in 2017Ann Marie Langrehr2018-05-17T12:00:32-04:00

Using Facebook Analytics to Plan Your Content

If you’ve looked into your business page’s Facebook Insights tab recently, you know the amount of data provided about your page can almost seem overwhelming if you don’t know the meaning behind the numbers you see. It’s important to understand what information Facebook is collecting to be able to use it to refresh your current content plan. Here’s a quick overview of 4 analytics features inside of Facebook Insights, and how the results you see should influence the content you [...]

Using Facebook Analytics to Plan Your ContentAmie Detar2019-01-11T12:06:23-05:00