Social Media Management Archives - Page 3 of 5 - Rainy City Digital Media & Design

9 of the Biggest Instagram Updates in 2018

You probably know by now that social media changes almost every day. What you knew to be true one day might not be the case 24 hours later. As our online social habits change, the platforms must to keep up with (and anticipate) our needs. Instagram’s surge in popularity means the platform is constantly changing to keep their users engaged. The newest Instagram stats show there are currently more than 800 million monthly active users on the platform, and many [...]

9 of the Biggest Instagram Updates in 2018Rachel Orn2018-07-09T11:58:38-04:00

How Social Listening & Monitoring Helps Brands Succeed

If a customer walks up and asks you a question or pays you a compliment, would you ignore them? Of course not. That’s typically not how we respond to any kind of positive reinforcement. The same mentality should apply to conversations happening about your brand online. Being proactive about social monitoring and social listening is more important now than ever. 59% of Americans who use social media say that social customer service has made it easier to resolve customer complaints, [...]

How Social Listening & Monitoring Helps Brands SucceedRachel Orn2018-06-27T14:57:33-04:00

4 Reasons Why You Should Hire A Social Media Manager

We’ve talked before about why business owners are not social media managers. Business owners must put so much focus into actually running their business that it can, unintentionally, become detrimental for them to try to create and implement a successful social media strategy that produces the results they are hoping for. While DIY social media for your business isn’t impossible, having a dedicated social media manager can make all the difference in the world Trends A social media manager’s sole [...]

4 Reasons Why You Should Hire A Social Media ManagerAmie Detar2018-06-20T10:22:51-04:00

6 Time-Saving Tips for Social Media Management

The three main components to social media success are quality, consistency, and authenticity. With that said, creating and curating the content to uphold this standard can be a tedious process that leaves you feeling drained at the end of the day. Social media management can be one of the most time-consuming parts of your routine. If keeping up with social media management seems like another full-time job to you, that’s because it is another full-time job! The reality is, you [...]

6 Time-Saving Tips for Social Media ManagementRachel Orn2018-06-18T11:05:43-04:00

5 Misconceptions About Social Media Marketing

Do you think you know what it takes to run a consistent, results-driven social media campaign? Do you know how to post to social media for your business or brand? If you think it’s easy, cheap, and that anyone can do it, think again. You may be surprised by these misconceptions regarding social media marketing, but luckily we’re here to set the record straight. […]

5 Misconceptions About Social Media MarketingAmie Detar2018-06-13T13:26:40-04:00

What You Need to Know if You’re New to Social Media Marketing

If you’re still scratching your head about the effectiveness of social media marketing (or where to begin if you are just starting out), you’re not alone. Even for those of us in the business, concepts, laws, and techniques are always changing. Though 90% of small businesses have had a social presence for five years or more, many have yet to scrape the surface of its effectiveness for marketing their business. It’s no longer enough to simply be present on [...]

What You Need to Know if You’re New to Social Media MarketingRachel Orn2018-05-23T16:04:41-04:00

Using Instagram Stories to Engage With Your Audience

Using Instagram Stories to Engage Your Audience Instagram Stories, Instagram’s answer to ephemeral content, have been very beneficial to the social strategies of many brands. They are fun, in-the-moment, interactive posts that can compliment any Instagram account. Getting the most out of Instagram Stories means creating a posting strategy (yes, another strategy). Though not as intense as an overall social strategy, you will need to be able to answer the following questions on a consistent basis: What goal do we [...]

Using Instagram Stories to Engage With Your AudienceRachel Orn2018-05-03T13:41:17-04:00

Creating a Social Media Calendar – The Why and The How

By now, you've probably been told you need a social media calendar. You might also be wondering why you need one, and dreading the possibility of yet another task added to your already busy day. Since social media continues to be top dog in the internet marketing realm, you need a focused means of staying on top of your social media marketing strategy. A social media calendar can do just that while saving you time and money. Making money and [...]

Creating a Social Media Calendar – The Why and The HowTracy Alves2018-05-30T11:03:03-04:00

Social Media Spring Cleaning

Social media is constantly changing – from new algorithms that favor different types of content to the audience engaging with your content. You may be seeing a drop in engagement, which is why now is a great time to audit your social media profiles and do a little spring cleaning! […]

Social Media Spring CleaningAmie Detar2018-04-03T13:23:32-04:00

Staying Relevant With Facebook’s Algorithm Changes

It’s no big secret that the Facebook algorithm has adjusted the way they prioritize businesses. Mark Zuckerberg announced in late 2017 that businesses will no longer be as prevalent in the news feed. Why the change? Facebook has shifted their focus to favor person-to-person, “meaningful” interaction in order to provide users with a better experience. […]

Staying Relevant With Facebook’s Algorithm ChangesRachel Orn2018-04-03T13:24:37-04:00