Declining Organic Reach on Social Media, Part 4: LinkedIn

In our last three blogs in this series, we looked at the declining organic reach on Facebook, Instagram, and Twitter, and outlined ways to combat the overall decrease in reach each platform is seeing. For our final blog in the series, we’re going to take a look at LinkedIn, a social networking site that has always been a little bit different from the rest. LinkedIn’s History The career-oriented networking site was launched in 2003 but saw very slow growth until [...]

Declining Organic Reach on Social Media, Part 4: LinkedIn2020-01-30T12:45:44-05:00

How to Use LinkedIn to Showcase Your Business

LinkedIn currently has more than 575 million active registered users and is the perfect platform to showcase your business, engage with leaders and members of your industry, and define your company as a professional and trusted organization. It is not just for job-seekers anymore. Here’s how you can use LinkedIn to grow your business’s reach: Optimize Your Page Profile Your LinkedIn Company Page should both be filled out completely with the following elements: Logo and cover photo Company description Company [...]

How to Use LinkedIn to Showcase Your Business2020-05-26T12:53:21-04:00

Your 2018 Hashtag Update: Best Practices For All Platforms

Are you using five or more hashtags on your Facebook posts? Are you skipping hashtags on LinkedIn? These practices may have been okay in the past, but are considered faux pas today. If you haven’t kept up with the best practices for using hashtags on Facebook, Twitter, LinkedIn, and Instagram, don’t worry. We’ve got you covered. Facebook Hashtags aren’t a huge part of Facebook posts; you likely only see hashtags in Facebook posts when someone has their Instagram set up [...]

Your 2018 Hashtag Update: Best Practices For All Platforms2018-08-07T14:17:56-04:00

Everything Your Business Needs to Know About LinkedIn’s New Updates

LinkedIn has been seeking more interactive ways for users to display their authentic selves and drive engagement, whether they are promoting their personal or company brand. They have launched many new features this year in order to achieve that goal. Some of the updates you may have already noticed and some have been more subtly incorporated – or under-utilized. Only 23% of LinkedIn’s total user base used the platform on a weekly basis in 2016. It was clear that the [...]

Everything Your Business Needs to Know About LinkedIn’s New Updates2017-10-23T17:06:50-04:00
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