Instagram Archives - Rainy City Digital Media & Design

Declining Organic Reach on Social Media, Part 2: Instagram

In the first part of this blog series, we discussed how organic reach has been steadily declining for businesses on Facebook since 2012 due to drastic algorithm changes meant to prioritize posts from Facebook users’ friends over that of business and brand posts. That decline has also reached Instagram. A (Sort Of) Quick History Instagram was released through the App Store in 2010. It quickly became the #1 free photography app, boasting one million users in a matter of months. [...]

Declining Organic Reach on Social Media, Part 2: InstagramAmie Detar2020-01-30T10:05:40-05:00

Using Instagram for Your B2B Marketing Strategy

Vague algorithms, data scandals, and oversaturation have left some B2B social media marketers frustrated by a lack of results, regardless of the quality of content being created. Instagram has come to the rescue with a versatile, image-driven platform that can capture the personality of just about any brand. And, as a bonus, a lot of this can be achieved organically. In the past, Instagram was known for being a millennials-only platform where people shared vacation and food photos. Though this [...]

Using Instagram for Your B2B Marketing StrategyRachel Orn2018-08-23T15:48:42-04:00

3 Types of Videos to Post on Facebook & Instagram

Between 2016 and 2017, views of video content on Facebook increased 258%, and the powers that be at both Facebook and Instagram have capitalized on this video revolution. If you aren’t taking advantage of the reach and engagement that video can bring to your brand’s social media profiles, what are you waiting for? To help you out, we’ve put together a list of the best type of video to post for all of the different places video can be posted [...]

3 Types of Videos to Post on Facebook & InstagramAmie Detar2018-08-20T12:55:35-04:00

Your 2018 Hashtag Update: Best Practices For All Platforms

Are you using five or more hashtags on your Facebook posts? Are you skipping hashtags on LinkedIn? These practices may have been okay in the past, but are considered faux pas today. If you haven’t kept up with the best practices for using hashtags on Facebook, Twitter, LinkedIn, and Instagram, don’t worry. We’ve got you covered. Facebook Hashtags aren’t a huge part of Facebook posts; you likely only see hashtags in Facebook posts when someone has their Instagram set up [...]

Your 2018 Hashtag Update: Best Practices For All PlatformsAmie Detar2018-08-07T14:17:56-04:00

9 of the Biggest Instagram Updates in 2018

You probably know by now that social media changes almost every day. What you knew to be true one day might not be the case 24 hours later. As our online social habits change, the platforms must to keep up with (and anticipate) our needs. Instagram’s surge in popularity means the platform is constantly changing to keep their users engaged. The newest Instagram stats show there are currently more than 800 million monthly active users on the platform, and many [...]

9 of the Biggest Instagram Updates in 2018Rachel Orn2018-07-09T11:58:38-04:00

Using Instagram Stories to Engage With Your Audience

Using Instagram Stories to Engage Your Audience Instagram Stories, Instagram’s answer to ephemeral content, have been very beneficial to the social strategies of many brands. They are fun, in-the-moment, interactive posts that can compliment any Instagram account. Getting the most out of Instagram Stories means creating a posting strategy (yes, another strategy). Though not as intense as an overall social strategy, you will need to be able to answer the following questions on a consistent basis: What goal do we [...]

Using Instagram Stories to Engage With Your AudienceRachel Orn2018-05-03T13:41:17-04:00

How To Run An Instagram Giveaway

Giveaways on Instagram are a great way to build excitement for your brand partner with other businesses or influencers on the app. First, understand the ground rules of hosting a giveaway. Don’t use giveaways as your sole strategy to build engagement. Many brands who rely solely on giveaways actually lose more followers than they gain since people immediately unfollow after a contest closes. Don’t give away a prize or partner with a company that is unrelated or irrelevant to your [...]

How To Run An Instagram GiveawayVictoria Wright2019-01-07T15:34:37-05:00

Optimizing Your Instagram Business Profile

Instagram is quickly becoming the go-to and need-to-have social media platform for businesses. While Instagram is a much simpler and cleaner platform than Facebook, many businesses assume Instagram marketing is simple-- but it’s not.That’s solely because of how competitive marketing is on Instagram and how much there is to gain from it. Instagram influencers are changing the trajectory of Instagram’s purpose in social media marketing in several ways. The main reason it’s important for businesses is that it’s an alternative [...]

Optimizing Your Instagram Business ProfileVictoria Wright2018-02-07T00:25:58-05:00

The Instagram Alternatives to Facebook’s Ad Saturation

Facebook is having a rough year. The Russia/election debacle being a main focus. Also troubling for the platform is that it hit maximum ad saturation sooner than predicted. Without getting too far into the Russian interference (you can read more about that here), Facebook was forced to completely change its approach to advertising, which has ultimately complicated marketing efforts. Ad saturation is another huge problem that Facebook is battling. Ad saturation refers to the amount of virtual space available for [...]

The Instagram Alternatives to Facebook’s Ad SaturationVictoria Wright2018-03-05T13:13:31-05:00

Finding The Most Effective Instagram Hashtags

Instagram hashtags are the best (free!) tool for businesses to find their target audience and grow their brand. With that said, most brands don’t know which hashtags to use, and that’s okay. It’s a common mistake, because there’s not a lot of information on how to utilize the right hashtags. If you need a recap on how hashtags can be used to grow your brand on Instagram, review how the Instagram Search Algorithm works. Hashtags come in a variety of [...]

Finding The Most Effective Instagram HashtagsVictoria Wright2018-03-05T13:18:32-05:00