Social Media Management Archives - Rainy City Digital Media & Design

Declining Organic Reach on Social Media, Part 4: LinkedIn

In our last three blogs in this series, we looked at the declining organic reach on Facebook, Instagram, and Twitter, and outlined ways to combat the overall decrease in reach each platform is seeing. For our final blog in the series, we’re going to take a look at LinkedIn, a social networking site that has always been a little bit different from the rest. LinkedIn’s History The career-oriented networking site was launched in 2003 but saw very slow growth until [...]

Declining Organic Reach on Social Media, Part 4: LinkedInAmie Detar2020-01-30T12:45:44-05:00

Declining Organic Reach on Social Media, Part 3: Twitter

The decline of organic reach on social media isn’t limited to Facebook and Instagram. With an increase in users and posted content came the need for some type of algorithm to combat users’ overwhelming homepage feeds. Twitter’s story follows a similar timeline. A Quick History Twitter began as a simple, micro-blogging platform in 2006, using a reverse-chronological feed display where the users could see the most recent Tweets from accounts they followed first. Initially, Twitter grew rapidly and became the [...]

Declining Organic Reach on Social Media, Part 3: TwitterAmie Detar2020-01-30T10:04:50-05:00

Declining Organic Reach on Social Media, Part 2: Instagram

In the first part of this blog series, we discussed how organic reach has been steadily declining for businesses on Facebook since 2012 due to drastic algorithm changes meant to prioritize posts from Facebook users’ friends over that of business and brand posts. That decline has also reached Instagram. A (Sort Of) Quick History Instagram was released through the App Store in 2010. It quickly became the #1 free photography app, boasting one million users in a matter of months. [...]

Declining Organic Reach on Social Media, Part 2: InstagramAmie Detar2020-01-30T10:05:40-05:00

Declining Organic Reach on Social Media, Part 1: Facebook

In this blog series, we will be discussing organic reach and how it has been declining (or not) for business pages on the 4 major social media platforms: Facebook, Instagram, LinkedIn, and Twitter. In part one, we’ll take a look at Facebook and how the implementation of algorithms have affected organic reach for all business pages. First, you may be wondering what organic reach actually is. Put simply, organic reach refers to how well a page’s post performs without putting [...]

Declining Organic Reach on Social Media, Part 1: FacebookAmie Detar2020-01-30T12:46:15-05:00

2019 Social Media in Review Part 2: Pinterest

For Pinterest, 2019 saw many improvements to the convenience and accessibility of the app. From how users interact with the desktop and app to collaboration with other users, here are some of the top updates of 2019 and what trends to look for in 2020! Usability In May, Pinterest debuted the Pinterest Windows App. Available in the Microsoft Store, the Pinterest Windows App allows an easier way to browse and save ideas directly from your start menu or taskbar. After [...]

2019 Social Media in Review Part 2: PinterestAllison Curtis2019-12-13T12:10:11-05:00

2019 Social Media In Review, Part 1: Instagram

Have you been paying attention to what has been going on with Instagram this year? They made changes to the look and usability of the app, changes inside of create mode, and they even changed the way small businesses can sell their products! So, it’s safe to say that 2019 was a huge year for Instagram. Here’s a quick review of some of the biggest updates to Instagram this year, and how these changes should affect your strategy for the [...]

2019 Social Media In Review, Part 1: InstagramAmie Detar2019-12-04T13:33:04-05:00

3 Benefits of Outsourcing Your Business’s Social Media Management

Social media is far more than a trend - it is a business requirement if you want to get your name and services out there. Social media management can be a time-consuming task. Not all social media marketing agencies are the same. Learn how to find the right one! We know your time is valuable and is best spent running your business. The following are the three main benefits of hiring a team to manage your social media. Build your [...]

3 Benefits of Outsourcing Your Business’s Social Media ManagementAllison Curtis2019-10-22T12:06:15-04:00

How to Stand Out From the Crowd With Your Social Media Content

Social media is a crowded avenue of platforms and content creators. It’s estimated that 81% of small and medium businesses are now using at least one social media platform, not to mention the 3.5 billion active social media users. When you're trying to gain followers and sell your product through your company's social media, the last thing you want is for your content to be lost among the noise. There are a few steps you can follow to help your [...]

How to Stand Out From the Crowd With Your Social Media ContentAllison Curtis2019-09-23T11:21:28-04:00

Does Facebook Still Have What It Takes to Help Small Businesses?

When it first came on the scene, social media giant Facebook seemed like the next greatest thing since sliced bread. And let’s face it… it blew away MySpace and other up and coming platforms alike. It was something we simply hadn’t seen yet: a social platform that instantly engaged millions of people in a deep and meaningful way. We instantly had access to friends and family that we might otherwise not have contact with in such an easy manner. We [...]

Does Facebook Still Have What It Takes to Help Small Businesses?Danny Hall2019-04-04T09:58:46-04:00

Militant Social Marketing: When Online Marketing Gets Aggressive

Company XYZ has been around for years. They built a reputation in the local market for providing quality goods and services in a timely manner and at a cost that has remained competitive. In the past, advertising in local papers and on the radio was enough to keep the company busy. As the written word has lost readers, however, Company XYZ has seen a slow decline in business. Radio has continued to bring a small return on new clients, but [...]

Militant Social Marketing: When Online Marketing Gets AggressiveDanny Hall2019-02-05T08:59:45-05:00