A good content strategy relies on the regular creation and distribution of social media posts, blogs, whitepapers, graphics, ebooks, landing pages, etc. This sounds like a lot of work – and it can be without a dedicated team – but it’s an important aspect for any business with a digital marketing strategy, especially now that traditional marketing techniques are waning and even becoming obsolete. […]
Social media marketing tends to focus on the Millennial generation quite a lot. Like, a lot, a lot. It’s hard to make it through the day without hearing the “M” word, because they’re a different type of generation-- digital natives. However, it’s their parents, Gen Xers, that have the lion’s share of the buying economy. Gen X is those born (roughly) between 1965 and the early 1980s. Gen X has more buying power than any other generation with 31 percent [...]
Why is quality important? I’m not talking about the quality of the substance of the content, which is important in its own right. What I’m talking about is making sure the structure, syntax, grammar, and spelling of your content is error-free. That might seem like a no-brainer if you are like me – an English language nerd with a penchant for proofreading. But it doesn’t always come easy to some, even great writers. That’s why editing is a crucial part [...]