content marketing Archives - Rainy City Digital Media & Design

How to Write a Successful & Impactful Blog Post

Blogging is a very important facet of marketing success. It allows you to establish credibility in your area of expertise, provides important information to your clients and customers, and is helpful in increasing your visibility on search engines, ultimately directing traffic to your site. Implementing the following tips will help you create a blog post that’s both successful and impactful. Know your audience. Ask yourself: Who is my target audience and what do they need to know? The answers will [...]

How to Write a Successful & Impactful Blog PostAllison Curtis2019-10-09T15:33:14-04:00

How to Stand Out From the Crowd With Your Social Media Content

Social media is a crowded avenue of platforms and content creators. It’s estimated that 81% of small and medium businesses are now using at least one social media platform, not to mention the 3.5 billion active social media users. When you're trying to gain followers and sell your product through your company's social media, the last thing you want is for your content to be lost among the noise. There are a few steps you can follow to help your [...]

How to Stand Out From the Crowd With Your Social Media ContentAllison Curtis2019-09-23T11:21:28-04:00

The Power of Good Visuals in Your Content Marketing

You put thought into the text, the campaign objective, the landing page the link leads to, and the target audience you hope the post reaches, but do you pay attention to the visual that accompanies your post? The visual you choose can make or break your campaign or post; content that has relevant images is viewed 94% more times than content without. Our brains are pretty spectacular. They can process and understand an image in 1/10 of a second and [...]

The Power of Good Visuals in Your Content MarketingAmie Detar2019-02-22T14:40:52-05:00

Content Intelligence & Your Content Strategy

Part of your social media strategy is a comprehensive content strategy -- a plan to create, publish and control usable content on social media. It is your plan for providing your audience with consistent, valuable, and educational information in the form of blogs, graphics, videos, podcasts, infographics, social media posts, and more. If you already have a content strategy, great! This blog can help you improve on it and show you how effective content analysis can help you make your [...]

Content Intelligence & Your Content StrategyAmie Detar2019-01-30T09:34:36-05:00

How to Use LinkedIn to Showcase Your Business

LinkedIn currently has more than 575 million active registered users and is the perfect platform to showcase your business, engage with leaders and members of your industry, and define your company as a professional and trusted organization. It is not just for job-seekers anymore. Here’s how you can use LinkedIn to grow your business’s reach: Optimize Your Page Profile Your LinkedIn Company Page should both be filled out completely with the following elements: Logo and cover photo Company description Company [...]

How to Use LinkedIn to Showcase Your BusinessTracy Alves2020-05-26T12:53:21-04:00

3 Types of Videos to Post on Facebook & Instagram

Between 2016 and 2017, views of video content on Facebook increased 258%, and the powers that be at both Facebook and Instagram have capitalized on this video revolution. If you aren’t taking advantage of the reach and engagement that video can bring to your brand’s social media profiles, what are you waiting for? To help you out, we’ve put together a list of the best type of video to post for all of the different places video can be posted [...]

3 Types of Videos to Post on Facebook & InstagramAmie Detar2018-08-20T12:55:35-04:00

The Impact of Timely Posting on Social Media

“When should I post on social media?” An age-old question that has been asked since the beginning of social media marketing. If there was one blanket answer to this question, we wouldn’t need to write this blog! Knowing when your audience is most active will ultimately generate more engagement and traffic. Though there’s no perfect answer, there’s still plenty of information available to help you determine the best times to make sure your content is seen. How to Find the [...]

The Impact of Timely Posting on Social MediaRachel Orn2018-07-31T16:05:52-04:00

Why should you still be using Twitter?

With all of the different social media platforms out there today, you may be wondering why you should spend time and energy on a platform that seems to be going out of date. The fact is, however, there are still many reasons why Twitter is still a viable social media giant that can help your business connect with customers. First, what’s new on Twitter in 2018? Twitter has cracked down on spam, fake news and accounts, and bots. To do [...]

Why should you still be using Twitter?Amie Detar2018-07-26T15:28:38-04:00

5 Ways to Drive Traffic and Boost Engagement on Pinterest

Pinterest has 150 million monthly users and is currently the 3rd largest social media platform. Because each Pin can link directly back to your website, it is a valuable tool for generating website traffic. Here are tips for making the most of your brand’s Pinterest account: Profile Optimization When you’re first getting started on Pinterest for business, make sure that you correctly optimize your profile. Create a business account that includes a link to your website, a complete “about you” [...]

5 Ways to Drive Traffic and Boost Engagement on PinterestAmie Detar2018-07-16T10:52:23-04:00

Creating a Social Media Calendar – The Why and The How

By now, you've probably been told you need a social media calendar. You might also be wondering why you need one, and dreading the possibility of yet another task added to your already busy day. Since social media continues to be top dog in the internet marketing realm, you need a focused means of staying on top of your social media marketing strategy. A social media calendar can do just that while saving you time and money. Making money and [...]

Creating a Social Media Calendar – The Why and The HowTracy Alves2018-05-30T11:03:03-04:00