Campaign Archives - Rainy City Digital Media & Design

How Social Listening & Monitoring Helps Brands Succeed

If a customer walks up and asks you a question or pays you a compliment, would you ignore them? Of course not. That’s typically not how we respond to any kind of positive reinforcement. The same mentality should apply to conversations happening about your brand online. Being proactive about social monitoring and social listening is more important now than ever. 59% of Americans who use social media say that social customer service has made it easier to resolve customer complaints, [...]

How Social Listening & Monitoring Helps Brands SucceedRachel Orn2018-06-27T14:57:33-04:00

4 Reasons Why You Should Hire A Social Media Manager

We’ve talked before about why business owners are not social media managers. Business owners must put so much focus into actually running their business that it can, unintentionally, become detrimental for them to try to create and implement a successful social media strategy that produces the results they are hoping for. While DIY social media for your business isn’t impossible, having a dedicated social media manager can make all the difference in the world Trends A social media manager’s sole [...]

4 Reasons Why You Should Hire A Social Media ManagerAmie Detar2018-06-20T10:22:51-04:00

6 Time-Saving Tips for Social Media Management

The three main components to social media success are quality, consistency, and authenticity. With that said, creating and curating the content to uphold this standard can be a tedious process that leaves you feeling drained at the end of the day. Social media management can be one of the most time-consuming parts of your routine. If keeping up with social media management seems like another full-time job to you, that’s because it is another full-time job! The reality is, you [...]

6 Time-Saving Tips for Social Media ManagementRachel Orn2018-06-18T11:05:43-04:00

5 Misconceptions About Social Media Marketing

Do you think you know what it takes to run a consistent, results-driven social media campaign? Do you know how to post to social media for your business or brand? If you think it’s easy, cheap, and that anyone can do it, think again. You may be surprised by these misconceptions regarding social media marketing, but luckily we’re here to set the record straight. […]

5 Misconceptions About Social Media MarketingAmie Detar2018-06-13T13:26:40-04:00

What You Need to Know if You’re New to Social Media Marketing

If you’re still scratching your head about the effectiveness of social media marketing (or where to begin if you are just starting out), you’re not alone. Even for those of us in the business, concepts, laws, and techniques are always changing. Though 90% of small businesses have had a social presence for five years or more, many have yet to scrape the surface of its effectiveness for marketing their business. It’s no longer enough to simply be present on [...]

What You Need to Know if You’re New to Social Media MarketingRachel Orn2018-05-23T16:04:41-04:00

4 Content Types You Need For Social Media Success

Having a consistent, engaging, and quality mix of social content is what keeps your fans loyal to your brand. When you produce content that entertains, answers questions, and solves problems for your customers, you are creating value that lasts. Social Content Best Practices A staple of social media content creation best practices is the 80/20 rule. The 80/20 rule states that 80% of your content should inform, educate, and entertain, while only 20% should directly promote your brand. Most of [...]

4 Content Types You Need For Social Media SuccessRachel Orn2018-05-15T11:42:52-04:00

Creating a Social Media Calendar – The Why and The How

By now, you've probably been told you need a social media calendar. You might also be wondering why you need one, and dreading the possibility of yet another task added to your already busy day. Since social media continues to be top dog in the internet marketing realm, you need a focused means of staying on top of your social media marketing strategy. A social media calendar can do just that while saving you time and money. Making money and [...]

Creating a Social Media Calendar – The Why and The HowTracy Alves2018-05-30T11:03:03-04:00

Make Friends with Your Social Media Manager

“Any content you have time to share would be helpful!” This is a statement you’ve likely heard from your social media manager – whether that person is in-house or part of an agency. […]

Make Friends with Your Social Media ManagerJamie Smith2018-05-11T12:39:34-04:00

What to Expect When Working With a Digital Agency

Once you sign that dotted line, the real work begins. Your efforts should now be focused on providing information to your agency, both proactively and reactively, and assessing their performance. But, how can you possibly grade the work an agency puts in for your business? We’ve tried to simplify the process by outlining the 3 Rs: Reporting, Responsiveness, and Revisions. […]

What to Expect When Working With a Digital AgencyJamie Smith2018-05-11T12:35:02-04:00