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Part 1: School Marketing Observations I have been distance running for well over 20 years. I truly believe in the saying “slow and steady wins the race.”  It takes time to physically build endurance for long distances. Having the plan and consistent practice of ‘slow and steady’ has allowed me to develop the patience and strength to go long distances and reach milestones I never thought possible. In turn, I apply this philosophy of building endurance to my inbound marketing mindset. [...]

The sooner a business acknowledges photography’s significance within product or service marketing, the quicker a company will see success. Clearly there are many factors that go into a strong inbound marketing strategy, however, photography is not one to be overlooked. It can actually make or break all your marketing efforts. Learn about the importance of good photography and see if your business passes the test. Lets face it, some of us don’t speak, “photographer.” It’s much more complex than just [...]

According to HubSpot, 76% of marketers today say they use email marketing more now than they did three years ago. The use of email marketing continues to increase every year as well as email users. According to a Radicati Group study from February 2015, there are about 2.5 billion email users worldwide and about  91% of them check their inbox at least once a day. When it comes to email marketing, you want people to open your message! The 91% [...]

Digital marketing is constantly changing.  Business owners have great opportunities to find (and be found by) target customers. However, taking full advantage of what an online presence has to offer requires spending time and effort to learn best practices of each digital outlet. Even after mastering a platform, however, entrepreneurs and marketers must still take the time to stay updated on changes occurring weekly (and sometimes daily). It takes patience, research, and a little creativity. Before you start creating content, [...]

Buyer personas are really the heart of any digital marketing strategy. When you know who your ideal customer is, social media content is easy! Well, maybe not easy, but definitely more straight-forward and focused. Why? Well, if you know who you’re trying to reach you’re able to tailor a business message that matches their interests, provides solutions to their needs and answers their questions. One of the biggest content mistakes you can make as a business is not getting to [...]

As you may have heard by now, we’re going through different types of content mistakes you could be making on social media and how you can fix them. So far, we’ve covered knowing too much about yourself, and not knowing your competition. What else could there be?  A critical part of inbound marketing is knowing where your prospective customer is in the buyer’s journey and aligning your content to each stage. This way, you are better able to understand what [...]

In the past year, you might have noticed a shift in the type of content you’re seeing on Facebook. Facebook made the decision to make video the future of their platform, especially live video, which reduces the amount of non-video content that users see. Each day, videos receive 8 billion views, and that’s double what it was in February 2015. Video is the future of Facebook, so it’s time to start thinking about how to add video to your Facebook content [...]

As an entrepreneur or senior-level manager, it’s your job to know all of the ins and outs of your business. You know last quarter’s profit margins as well as you do your birthday. You know the time frames, reasons, research, and results for your processes. You know which of your customers is most likely to auto-renew or repurchase, and you also know who you’ll need to call on next month. Heck, you might even know how much coffee is left [...]