The internet has changed the game for everyone. Communication is completely different, and it is almost all online now. So why not go to where your potential customers are? You can try to avoid social media, but that’s where the conversation is happening. For those that dislike face-to-face interaction, social networks are perfect. […]
By now you might be more than convinced your business is ready to move to the next level. You’ve identified your business growth goals and recognize that you need a solid digital marketing strategy to help get you where you want to go. […]
Small business owners are well aware that they and their employees wear many hats. Being part of a small business provides a lot of learning opportunities and growth not found in the corporate world. Part of forging the path for your small business involves learning how to market your business in the most cost efficient and most effective way possible with limited capital and human resources. […]
According to Investor’s Business Daily, financial advisors who are active on social media gain an average of $4.9 million in assets under management (AUM). […]
Do people really listen to podcasts? You might be surprised by the statistics. According to a survey done by Edison Research at the beginning of 2016, 21% of people in the United States listened to podcasts, with 35-54 being one of the biggest age groups tuning in. Total listening is up from 17% in 2015. […]
Part 3: Inbound marketing builds relationships of trust. In my previous blog, I discussed the need for schools to use the inbound marketing methodology to be proactive in their marketing to grow enrollment and admissions. "Slow and steady wins the race" is a mantra of many marketers. It is the consistency and steadfastness that you use that will enable your marketing to become an unstoppable force. What do schools need to do in order to become this unstoppable force? Begin [...]
As a financial advisor, you may have started to notice that traditional marketing efforts aren’t as effective for your business. Why? Because people are browsing for solutions online instead of being hard-sold on products and services they don’t even want. In fact, 80% of the online population has bought a product online. Eighty percent. […]
Social media terms can be extremely confusing. Your social media manager might say “your social media accounts have gotten a lot of engagement this month.” You maybe asking yourself, “What does that mean? Am I getting anything out of this?” Don’t fear! Although engagement on social media can be puzzling, we’ve broken down what you need to know about engagement, reach, and impressions. Also, how engagement is important, valuable, and increases your ROI (return on investment). […]
Because you've had success using marketing techniques like direct mail to find target customers and let them know how you can help them, it might seem like an "isn't broke don't fix it" situation. But ignoring the fact that inbound marketing can supplement, improve, or potentially replace the prospects you work to acquire, while drastically reducing costs, would be detrimental to your business. In the past few years, you may have heard the phrase “outbound marketing is dead” so many [...]
Part 2: Using Inbound Marketing to Drive Word-of-Mouth Marketing In my previous blog, I discussed the reactive nature of marketing shared by many private and independent schools and their need to have a more consistent, proactive marketing strategy. […]