Blog Archives - Page 5 of 54 - Rainy City Digital Media & Design

Stories Over Snapchat – If You Can’t Buy Em…

Remember when we all knew Tom? For several years, Myspace was the place to be online. Then, 2008 happened, and Facebook took over. Over the last nine years, Facebook has only gained users, popularity, utility, and power. Though there have been other hopefuls that pop up from time to time (shoutout to those who remember the short-lived hype of Peach), those networks either fail to gain traction or see success and are purchased by Facebook. Warning: opinions ahead. Update: It [...]

Stories Over Snapchat – If You Can’t Buy Em…Jamie Smith2017-10-23T16:59:00-04:00

Mobile Matters Most

If it isn’t seen on mobile, is it even really seen? Today, 34% of active users access their social media accounts via their mobile device. That’s why optimizing your social content is crucial. If you want to start a conversation with your mobile audience, you need to make the effort to reach them there. […]

Mobile Matters MostAmie Detar2017-10-11T17:16:16-04:00

Reporting Matters: Social Media Audience Insights – What & Why

There’s so much data available to businesses on social media. Depending upon the platform, you can grab trending topics, competitor performance data, video views, individual post click-through rates, traffic to your website, sales funnel completion/drop-off analysis, product sales insights, ad relevancy scores, and so much more. […]

Reporting Matters: Social Media Audience Insights – What & WhyShannon O'Boyle2017-10-23T17:10:58-04:00

Inbound Marketing Generates More Leads. Here’s What You Need to Know.

Your very first inbound campaign has hit the ground running, and you are excited to see leads start flowing through the funnel. We admire your optimism! However, with any new process, snags are to be expected. Here are a few things you need to know/do to get you through any growing pains while you transition to inbound. Explaining the Value of Inbound to Others Think of why you trade in your car. Your family is growing, and you currently [...]

Inbound Marketing Generates More Leads. Here’s What You Need to Know.Rachel Orn2017-10-23T17:07:11-04:00

DIY Social Media: Facebook Live

If you haven’t noticed recently, Facebook is all about videos: cat videos, Buzzfeed videos, live videos, you name it. Facebook wants to grow into a video-oriented platform, so they’re adjusting the algorithm to favor video content, especially Facebook Live posts. You might have noticed that Facebook sends you a notification when businesses and friends go live. While produced videos con time and resources, the Facebook Live feature is free and requires little or no work before and after recording. Plus [...]

DIY Social Media: Facebook LiveVictoria Wright2018-02-09T11:42:51-05:00

Professional Social Media Branding for College Students

Have you started branding yourself on social media? If you haven’t, then you should jump online and start now (after reading this post of course). You are your own unique brand, so you need to express that in your online presence. Future employers are constantly looking. Clean Up Your Feed According to a CareerBuilder study, 60 percent of employers look to social media to research potential new hires. Employers who are looking to hire you will view your social [...]

Professional Social Media Branding for College StudentsPosse Social Media2018-02-09T11:47:27-05:00

The Carolina Panthers Have The Best Social Media Game In The NFL

I want to begin saying I’m biased. I’ve always been biased towards the Carolina Panthers. They began playing in 1995, and while growing up in North Carolina during the 1990s, this football team was a staple in my home. Bias aside, there are some valid reasons why I believe the Carolina Panthers have one of the most impressive and effective social media accounts in the NFL. […]

The Carolina Panthers Have The Best Social Media Game In The NFLChelsea Waddell2017-09-30T18:46:10-04:00

Reporting Matters: Inbound Manager

So you just launched your new inbound marketing campaign, congrats! Now, what? How do you know if it’s working? Ongoing observations of analytics and reports are the best way to measure campaign performance. To some, they seem intimidating. With a little research (and by knowing what to look for) you can simplify it. […]

Reporting Matters: Inbound ManagerShannon O'Boyle2017-10-23T17:18:10-04:00

The Gift of Effective Imagery

Graphics tell stories, convey feelings, create awareness and capture moments. Some, though, do just the opposite. Photography, graphic design and imagery is an enormous part of the social media manager’s life. Whether it’s telling your story, communicating emotion or creating brand awareness, everyone can appreciate effective design. […]

The Gift of Effective ImageryPosse Social Media2018-02-09T11:35:10-05:00

DIY Social Media: Instagram Stories

In August of last year, Instagram launched their response to Snapchat, called “Stories.” Images or videos taken in the Instagram app can be added to your Story, which lasts 24 hours and can be viewed by those who follow or view your profile. […]

DIY Social Media: Instagram StoriesAmie Detar2017-09-30T18:54:16-04:00