Social media campaigns are a great way to breathe new life into your brand accounts. They are a chance for you to branch out creatively and potentially do something new and exciting with your business’s social media! […]
Let’s talk about online reviews. Consumers often use them to determine whether they are going to give you their business, and they also use them to share their own experiences. They are undoubtedly one of the most important forms of social proof, but how do you leverage your online reviews to your advantage? […]
Dark social is exactly what it sounds like - mysterious off-the-grid social sharing often unintentionally overlooked by marketers. It’s like an underground link sharing world. This mysterious sharing method is one that leaves many marketers “in the dark” when it comes to accurately measuring website visits. What is dark social? Have you ever shared a dinner recipe in an email? Have you spent lunch hours browsing gossip news sites and shared links to the stories with your co-workers in a [...]
Bob Dylan famously said, “The times they are a changin.’” While it’s a decades-old reference to political and social change, it definitely applies to the fast-paced evolution of social media content, which video has come to dominate. There’s no longer denying that the shift into video-dominated content is the new standard for digital marketing. For small businesses, this can be an intimidating feat, and many tend to assume they don’t have the resources to make video content. Some are just [...]
This is part of an Instagram hashtag strategy series. This post focuses on ways to be found in the Top Posts algorithm. If this topic feels overwhelming, start with the conclusion and work your way back up. Still need help? We’re here for you. Hashtags have been evolving since their creation in 2009 on Twitter. Now, hashtags are part of spoken slang and are used in campaigns for brand engagement and to categorize types of content. […]
There has been speculation about the imminent demise of Twitter. “The missing piece of the puzzle, and perhaps the one thing keeping Twitter alive, is that its replacement hasn't (yet) surfaced.” -Barbara Speed via NewStatesman. However, if Twitter is a fit for your business (see below to find out!), it's not a platform you want to ignore. Regardless of what may happen in the future, there are a lot of ways small businesses can and should maximize their Twitter impact [...]
If you are marketing to millennials, chances are you already advertise (or at least have a presence) on Snapchat. With the emergence of Snapchat’s latest map feature comes a lot of opportunity for brick-and-mortar and event-based businesses to make their mark. […]
It’s no secret that everything exists online now. Your business, big or small, needs to have a strong online presence to thrive in today’s economy. Not being listed online is the equivalent to being invisible. With that said, it’s important to optimize your local SEO listing. You’ve been told you need it, but what IS local SEO and why do you need it? What is Local SEO? Local SEO is focused on providing results that are relevant to a [...]
You’ve finally stopped asking what a hashtag is (hooray!) and started hashtagging ALL of your social posts (noooo!). I know, you thought you had it all down by hashtagging every word, every post, and on every platform. Don’t worry - many businesses are still doing all of the above. Even I was guilty of doing this on my personal posts when Facebook and Instagram integrated hashtags. Social Media Today comments about the hashtag evolution on Facebook: “Some people think [...]
A good content strategy relies on the regular creation and distribution of social media posts, blogs, whitepapers, graphics, ebooks, landing pages, etc. This sounds like a lot of work – and it can be without a dedicated team – but it’s an important aspect for any business with a digital marketing strategy, especially now that traditional marketing techniques are waning and even becoming obsolete. […]