In today’s article, we will be comparing the top three website analytics tools available. The tools we will be covering are Piwik, Clicky, and Google Analytics. We will go over the general views and reason users download each tool as well as the features and disadvantages. […]
On first thought a website seems to be the ultimate representation of YOU— your company, your products, your portfolio, your sense of design, your philosophy of life: a giant flag telling those who visit your website how they should perceive you and what you can do for them. However, in order to effectively communicate that information, you must keep your audience in mind. What do I mean by that? Someone surfing the web is coming to your website to learn [...]
The quintessential professional networking platform, LinkedIn, has just expanded its capabilities with the release of its newest mobile app, LinkedIn Job Search. The standalone app is “dedicated to helping members find, research, and apply for jobs on-the-go without the distractions of news, content, and other updates” a LinkedIn spokesperson shared with Mashable. The app was released on June 19th. […]
Marketing tactics have changed over the years. Tools that used to work flawlessly don’t always have the edge anymore. The technological advancements that our society has made have allowed for new tactics for engaging with the audience to emerge. This is where mobile marketing comes into play. Professor Andreas Kaplan has defined Mobile Marketing as “any marketing activity conducted through […]
It’s a well-known fact that social media can get you into trouble—that is, if you use it the wrong way. Inappropriate images, snide remarks, rants, and tantrums can cost you a job and can keep job seekers from landing one. But can social media get you hired? […]
Every fall the public gets antsy for the unveiling of the new Apple products about to be released and boy should they be excited for this fall. Apple will be releasing Mac OS X Yosemite and iOS 8 and they have big hopes for them. An Apple press release after the unveiling of iOS 8 said that it was “the biggest release since the launch of the App Store, giving users incredible new features and developers the tools to create [...]
Facebook, Twitter, Google+, Instagram, Pinterest, LinkedIn, YouTube, 43things…the list goes on and on and on. Social media websites range from the heavy hitters that everyone seems to use (such as FB and Twitter), to smaller, user or purpose specific communities that you may never have stumbled upon. Well, first of all, no one is asking you to use all of them. Although the abundance of useless or oversaturated content may suggest otherwise, the point of being on social media is [...]
If your business is not on Pinterest, you may be missing out on reaching the optimal consumer demographic in today’s world: young women in the height of their buying years. An estimated 85%* of all consumer purchases are made by women, while the fastest growing segment of consumers is 19-39 year olds. What these hyper-engaged young consumers want is quick and easy access to products, and ideas on how to use them. This is what Pinterest does, and it is what [...]
As the 11th anniversary of WordPress comes to a pass, we celebrate how it became a behemoth in the blogging world and has even expanded to a full content management system. As integrated into the internet that WordPress is currently, it did not always used to be this way. WordPress was released on May 27, 2003 by its founders, Matt Mullenweg and Mike Little, as a branch of it precursor b2/cafelog. The company’s about page says that “WordPress was born [...]
In the future our astronauts may not find any Transformers on the dark side of the moon, but thanks to a Japanese sports drink company they may find the “Lunar Dream Capsule.” The company that could be responsible for the first advertisement on the lunar surface is known as Pocari Sweat. They are teaming up with the Singapore-based start-up Astroscale as well as a few others to make this project possible. The Lunar Dream Capsule will look identical to a [...]
