Blog

Spring is in the air, and now, it has officially launched on the calendar. Which also means we are nearing the end of the first quarter for 2016. With planning, goal setting, year-end wrap-ups, new initiatives, and tax season, Q1 passes all too quickly for some. It is also a benchmark for many to check in on the progress of their business goals. One area you shouldn’t neglect is your digital marketing strategy. (Don’t have one? Get started here or learn [...]

It’s not always easy for a small business to succeed in a highly competitive world. However, we are living at a time when creativity, when done right, can outweigh large budgets. When a small business realizes the opportunities inbound marketing may offer, a whole new world opens. […]

Social media can be a noisy place. How can a brand not only set it itself apart, but remain authentic and connect with an audience in an intimate way? The answer is live-streaming, and it’s blowing up the social media scene these days. From Youtube to Vine to Periscope, video is evolving. Live-streaming is live video available in real time on a public platform; there are several services now providing some sort of live option. […]

Social media is a necessary component for your inbound marketing strategy.  In fact, it’s vital to a brand’s success. Quite the opposite of outbound marketing, this technique strives to reach customers with relevant and helpful content, meeting people where they are and engaging on platforms where customers, leads and visitors want to interact. […]

There is no way to talk about digital marketing nowadays without including ‘content marketing’ in the very first sentences. The increasing need for online content has turned every business into a publisher and content marketing is now proudly considered a powerful weapon for a complete digital strategy. What is content marketing? Content marketing is all about creating valuable, relevant and insightful material for your audience, shared in ways that educate, strengthen existing customer relationships and position your business, with an approachable [...]

According to the Chinese horoscope calendar, it’s the Year of the Red Monkey. But according to social media, it’s the Year of Video. 2015 brought live social streaming to the forefront of social media with apps like Periscope and Meerkat, and the launch of Facebook Live, a native live-streaming service rolled out to verified brand pages. In November of 2015, Facebook hit the 8 billion daily video views mark (up from 4 billion just a few months earlier). Snapchat also [...]

Is your company looking to up its game when it comes to social media? Social media is just as important as traditional marketing outlets now and is simply a necessity in any marketing plan. Since social media is ever-changing, social media marketing plans need to be ever-changing as well. A new year is a great time to set some social media goals for your business’ marketing plan to up your game and keep up with the latest trends.  […]

Christmas is next week – have you gotten gifts for everyone on your list? If you’re still wondering what present to get the social media junkie in your life, don’t worry. We’ve got you covered with these mostly impractical but totally awesome gift ideas: […]

All social media is not created equal. Being active on Facebook is not the same nor a replacement for being active on Instagram. Each social platform is unique in its own way and has a different audience. With each social platform being different with a different type of audience, the content you share on each platform should be different as well.     Are there rules to sharing content? Or at least guidelines to follow? The answer is yes and no, [...]

Perhaps one of the most overlooked, but also most important, steps in building a website is the wireframing stage. Wireframes usually consist of black outlines on a white background, with certain symbols (such as a box with an X going through the middle standing for a picture) standing in for future elements (see the picture below). Although they are meant to be simple, we find that communicating the purpose of a wireframe can get tricky. Clients often get confused by the [...]