This question has a really simple answer, and anyone with even limited access to a computer knows it. So, why should you be monitoring the online reputation of your business or brand? Because… the Internet. […]
Knowing your audience is only one small part of marketing. Your audience isn’t just a set of demographics or people who read your posts, they are your supporters, friends, and family: they are your community. […]
Determining whether inbound marketing is for you is a matter of looking at the cold hard facts. Meaning, where does the vast majority turn to when they have a question on just about anything? […]
Diving into the digital and social media world for your nonprofit can seem like a daunting task, but it doesn’t have to be. Social media sites are the perfect platforms for nonprofit organizations to grow and build a digital media presence. […]
Selecting fonts that compliment one another can be tricky, and although pairing type is fun, it runs a high risk for mistakes. In the design world, rules can be bent and broken; however I do have a few tips that will guide you in how to happily marry fonts, and send you on the way to blissful design! Begin your journey of pairing fonts like a pro with these 4 steps: 1. Contrast You want your selections to compliment one [...]
No matter where you are in developing your business’ inbound strategy, there’s always a need to be better at communicating and organizing, especially when the internal emails start piling up. […]
“Success is not final, failure is not fatal: it is the courage to continue that counts.” In the world of social media and inbound marketing, there’s a lot of experimentation when it comes to campaigns, especially with new algorithms pulling a fast one, making engagement and reach more difficult. […]
Selecting a font for a post or graphic can be a daunting task. For some, it may be something that’s not given a lot of thought. The tone of your typography selection could be what makes a potential customer linger longer on your graphic, or just quickly graze past it without much consideration. It’s just one component to your success in inbound marketing, but an important one. When making your next graphic, ask yourself, “What tone am I communicating in [...]
Influencers can be a powerful tool to use in your digital marketing strategy. They connect your brand with your target customer and drive traffic to your site. Their recommendation can sell your products and boost your brand’s message across social media platforms. […]
You’ve mastered the basics: Facebook, Twitter, Instagram. Now you’re looking for a different approach to your digital marketing strategy. There are new platforms going live every day, and while you can’t possibly utilize each of those platforms, there are some out there that are well-suited for your brand and will help you reach a larger percentage of your buyer persona. […]