We’ve all seen them. Ads are commonplace now on social media. Based on your interests and online behavior, businesses on Facebook, Twitter, and the like are able to target users with products and services. Being able to attract your ideal customer boosts engagement, reach and business. Therefore, it is vital you use ads efficiently and effectively. […]
Nonprofits, schools and foundations are always looking for the best ways to raise money for their cause or event. Fundraising is the lifeblood of success for helping to achieve nonprofit missions and objectives. Some of the old-fashioned ways to raise money have included soliciting, events, sales, endorsements, direct mail, radio, and word-of-mouth. […]
Why is quality important? I’m not talking about the quality of the substance of the content, which is important in its own right. What I’m talking about is making sure the structure, syntax, grammar, and spelling of your content is error-free. That might seem like a no-brainer if you are like me – an English language nerd with a penchant for proofreading. But it doesn’t always come easy to some, even great writers. That’s why editing is a crucial part [...]
Somerset Maugham, a British playwright, said, “There are three rules for writing a novel. Unfortunately, no one knows what they are.” It happens to all of us: you’re flowing through all of your content, and then - it just stops. You’re stuck; you’ve gotten out all your thoughts, but you still need 200 more words to finish your blog. So what do you do now? Before I start spewing off tips, I think it would be helpful to describe different [...]
If you are a small business owner who is wondering how to get more attention for your company and how to make your products seem more exciting online, you are asking the wrong questions. There is a seemingly infinite amount of competition out there that is just keystrokes away from gaining the loyalty of your potential customer. To win in today’s highly competitive environment, your organization needs to ask a different question: “How can we help?” Initially, using this question [...]
Another week, another change for Facebook. If it seems like there are constant updates to social media platforms, you’re correct. Snapchat becomes less ephemeral as Instagram officially rolls out the algorithm as Facebook becomes less friendly to pages. What’s a brand to do? […]
Back in May, I briefly covered several social media pain points along with some solutions when tackling this ever-changing aspect of digital marketing. In this blog post, we’re going to look a little more in-depth at strategies to increase the activity of your fan base across social media channels. A lot of science goes into creating and maintaining an engaging brand voice, but there’s no magic pill. The process takes time. […]
Snapchat is a mobile app that allows users to post photos or videos to their “story.” These images stay on your story for 24 hours before disappearing forever. This app also lets you send messages, pictures or videos directly to other users. […]
Social media marketing has been a trending term for a while now, and many business owners want to be part of it and expand their audience. However, there has been a misunderstanding regarding its expectations and the so-called ROI (Return On Investment) that we want to clarify. It’s easy to think that once you jump into social media marketing your sales will skyrocket, reaching a new audience and expanding your business, but this cannot happen overnight. Many business owners can [...]
Does it ever seem like you waste time chasing too many unqualified leads that never turn into customers? That’s a common issue with many businesses these days. Wouldn't it be great if you only had to contact the leads that have the highest chance of becoming a customer? We love the idea of targeting our marketing efforts to people who are most likely to buy from us. So much so we’ve implemented the Inbound Method. Do you want to attract [...]