Blog Archives - Rainy City Digital Media & Design

How to Write a Successful & Impactful Blog Post

Blogging is a very important facet of marketing success. It allows you to establish credibility in your area of expertise, provides important information to your clients and customers, and is helpful in increasing your visibility on search engines, ultimately directing traffic to your site. Implementing the following tips will help you create a blog post that’s both successful and impactful. Know your audience. Ask yourself: Who is my target audience and what do they need to know? The answers will [...]

How to Write a Successful & Impactful Blog PostAllison Curtis2019-10-09T15:33:14-04:00

Twitter Fake Celebrity Deaths – 2019 Edition

When A Tweet Isn't Just A Tweet I wrote an article a few years back about how Eddie Murphy's death had been reported on social media via Twitter. It was, of course, a hoax and one that had been shared several times before. I can't tell you how many times Mr. Murphy died via Twitter. What I CAN tell you is that he isn't the only one to have suffered the fate. Artists like Carlos Santana, Axl Rose, and Bono [...]

Twitter Fake Celebrity Deaths – 2019 EditionDanny Hall2019-07-30T10:37:08-04:00

What, Google Went Down? How Does This Affect Me?

Google experienced what seemed to be an enormous service outage on June 2nd. YouTube and Snapchat to Gmail, Voice, Nest, and even Discord were affected by this outage. People in both the US and Europe reported not being able to access the services at all or at the very least sporadically. This outage affected businesses and personal users alike. That said, here at Posse Social Media it offered us a wake up call - we stopped to think for a [...]

What, Google Went Down? How Does This Affect Me?Danny Hall2019-07-29T12:20:44-04:00

Does Facebook Still Have What It Takes to Help Small Businesses?

When it first came on the scene, social media giant Facebook seemed like the next greatest thing since sliced bread. And let’s face it… it blew away MySpace and other up and coming platforms alike. It was something we simply hadn’t seen yet: a social platform that instantly engaged millions of people in a deep and meaningful way. We instantly had access to friends and family that we might otherwise not have contact with in such an easy manner. We [...]

Does Facebook Still Have What It Takes to Help Small Businesses?Danny Hall2019-04-04T09:58:46-04:00

Does SEO Matter Today, Part 2: Making it Mobile-Friendly

Previously we talked about SEO and whether it really matters in today’s online environment. If you remember, the short answer was yes. It does matter. The trouble is that yesterday’s SEO tactics don’t exactly fit the needs of today. THAT is the long answer – yesterday’s SEO techniques do not apply in the same way to today’s websites. The things that used to matter don’t quite have the same impact on a site’s overall score. That said, in order to [...]

Does SEO Matter Today, Part 2: Making it Mobile-FriendlyDanny Hall2019-03-11T11:22:09-04:00

Militant Social Marketing: When Online Marketing Gets Aggressive

Company XYZ has been around for years. They built a reputation in the local market for providing quality goods and services in a timely manner and at a cost that has remained competitive. In the past, advertising in local papers and on the radio was enough to keep the company busy. As the written word has lost readers, however, Company XYZ has seen a slow decline in business. Radio has continued to bring a small return on new clients, but [...]

Militant Social Marketing: When Online Marketing Gets AggressiveDanny Hall2019-02-05T08:59:45-05:00

Does Search Engine Optimization Matter On Today’s Web?

In the beginning, there was the web, and it all started with a single website. Hard to imagine that was all the way back in 1991! While we’ve come a very long way since that first website, some things haven’t changed quite as much. Search engine optimization is a prime example of this. In 1997, SEO first saw its major usage in relation to getting websites more easily found on any number of the web directories that were popular during that [...]

Does Search Engine Optimization Matter On Today’s Web?Danny Hall2019-01-29T17:15:33-05:00

A Quick Guide to Social Media Resources

From the marketing tactics to platform algorithms, the world of social media is constantly changing. Whether you are a new small business just beginning to tap into all of the possibilities digital marketing has to offer or you are a social media manager for your company, it is crucial to stay current on the industry’s latest trends and each platforms’ latest updates. As a social media marketer, I follow many different groups, accounts, and blogs to make sure I always [...]

A Quick Guide to Social Media ResourcesAmie Detar2019-01-17T10:20:53-05:00

Gutenberg and WordPress: For Better or Worse?

Ask anyone who has been working with WordPress for any length of time about the biggest changes the platform has seen. The answers may have varied, until late last year that is. Gutenberg is likely the most common answer you’ll hear. What is the Gutenberg update though, and what does it mean for your WordPress based site? As with all the past WordPress updates, 5.0 received a name. This time however that name was very relevant to the changes that [...]

Gutenberg and WordPress: For Better or Worse?Danny Hall2019-01-09T17:05:41-05:00

New Year, New Goals, New Social Media Strategy

2019 is looming on the horizon and so is your chance to start the new year with a fresh, updated social media strategy. A lot has changed with social media in 2018. From platform updates that offered new tools for reaching your audience to Facebook’s data scandal and so much more, 2018 was a turbulent year for businesses on social media. Now more than ever, it is important for businesses to stay on top of trends in order to continue [...]

New Year, New Goals, New Social Media StrategyAmie Detar2018-11-30T12:13:35-05:00