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17 Jun

Are You Being Found Online? The Importance of Location SEO

2017-10-02T22:33:38-04:00

It’s no secret that everything exists online now. Your business, big or small, needs to have a strong online presence to thrive in today’s economy. Not being listed online is the equivalent to being invisible. With that said, it’s important to optimize your local SEO listing. You’ve been told you need it, but what IS local SEO and why do you need it?   What is Local SEO? Local SEO is focused on providing results that are relevant to a [...]

Are You Being Found Online? The Importance of Location SEO2017-10-02T22:33:38-04:00
17 May

Easy Hashtag Strategy For Your Brand

2017-10-04T15:06:19-04:00

You’ve finally stopped asking what a hashtag is (hooray!) and started hashtagging ALL of your social posts (noooo!). I know, you thought you had it all down by hashtagging every word, every post, and on every platform. Don’t worry - many businesses are still doing all of the above. Even I was guilty of doing this on my personal posts when Facebook and Instagram integrated hashtags.   Social Media Today comments about the hashtag evolution on Facebook: “Some people think [...]

Easy Hashtag Strategy For Your Brand2017-10-04T15:06:19-04:00
17 May

2 Easy Ways to Generate More Content More Often

2018-06-13T09:37:46-04:00

A good content strategy relies on the regular creation and distribution of social media posts, blogs, whitepapers, graphics, ebooks, landing pages, etc. This sounds like a lot of work – and it can be without a dedicated team – but it’s an important aspect for any business with a digital marketing strategy, especially now that traditional marketing techniques are waning and even becoming obsolete. […]

2 Easy Ways to Generate More Content More Often2018-06-13T09:37:46-04:00
17 May

The Inbetweeners: Marketing to Gen X

2019-02-14T13:13:38-05:00

Social media marketing tends to focus on the Millennial generation quite a lot. Like, a lot, a lot. It’s hard to make it through the day without hearing the “M” word, because they’re a different type of generation-- digital natives. However, it’s their parents, Gen Xers, that have the lion’s share of the buying economy. Gen X is those born (roughly) between 1965 and the early 1980s. Gen X has more buying power than any other generation with 31 percent [...]

The Inbetweeners: Marketing to Gen X2019-02-14T13:13:38-05:00
17 May

I’m Stuck: What to Do When You Need Blog Inspiration

2017-10-04T18:10:19-04:00

I’m in a sticky situation; recently I wrote a blog post called “I'm Stuck: What to do when you're stuck writing content” about all the ways you ca get inspiration when you’re out of ideas. Well, I’m out of ideas for this blog post. Blog posts are especially hard to get inspiration for because it’s long-form content. They’re also essential for digital marketing professionals. Let’s explore 5 ways you can develop an engaging and informative blog topic for your audience--even [...]

I’m Stuck: What to Do When You Need Blog Inspiration2017-10-04T18:10:19-04:00
17 May

Avoid These 5 Common Buyer Persona Mistakes

2018-02-19T16:16:51-05:00

Creating buyer personas is a crucial part of a successful inbound strategy. Buyer personas help you understand exactly who your customer is, what they are looking for, their pain points, and how your company is positioned to help them achieve their goals. Without them, your marketing efforts have nothing to grasp onto. […]

Avoid These 5 Common Buyer Persona Mistakes2018-02-19T16:16:51-05:00
17 May

Using Facebook Analytics to Plan Your Content

2019-01-11T12:06:23-05:00

If you’ve looked into your business page’s Facebook Insights tab recently, you know the amount of data provided about your page can almost seem overwhelming if you don’t know the meaning behind the numbers you see. It’s important to understand what information Facebook is collecting to be able to use it to refresh your current content plan. Here’s a quick overview of 4 analytics features inside of Facebook Insights, and how the results you see should influence the content you [...]

Using Facebook Analytics to Plan Your Content2019-01-11T12:06:23-05:00
17 May

Cracking the Code: The Instagram Algorithm

2017-10-23T17:07:10-04:00

Facebook’s dominance over the social media industry, with over a billion daily users, means that it gets to decide pretty much everything in the industry. Usually when Facebook makes a move, all other social media platforms must follow suit or risk becoming obsolete. […]

Cracking the Code: The Instagram Algorithm2017-10-23T17:07:10-04:00
17 May

Make Friends with Your Social Media Manager

2018-05-11T12:39:34-04:00

“Any content you have time to share would be helpful!” This is a statement you’ve likely heard from your social media manager – whether that person is in-house or part of an agency. […]

Make Friends with Your Social Media Manager2018-05-11T12:39:34-04:00
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