Social media campaigns are a great way to breathe new life into your brand accounts. They are a chance for you to branch out creatively and potentially do something new and exciting with your business’s social media! […]
The evolution of social media ads have given marketers valuable insight into who their customer really is (beyond standard demographics). No longer do we have to make educated guesses about the types of media our target audiences are consuming - their social actions give us a much better idea of how to serve them content they find valuable. More specifically, we’re talking about Facebook Custom Audiences. Facebook Custom Audiences provide an almost limitless combination of factors that allow you to [...]
Let’s talk about online reviews. Consumers often use them to determine whether they are going to give you their business, and they also use them to share their own experiences. They are undoubtedly one of the most important forms of social proof, but how do you leverage your online reviews to your advantage? […]
Giveaways on Instagram are a great way to build excitement for your brand partner with other businesses or influencers on the app. First, understand the ground rules of hosting a giveaway. Don’t use giveaways as your sole strategy to build engagement. Many brands who rely solely on giveaways actually lose more followers than they gain since people immediately unfollow after a contest closes. Don’t give away a prize or partner with a company that is unrelated or irrelevant to your [...]
In an ideal world, we would create ads that capture our audiences and skyrocket sales on the first try. After all, you’ve done the buyer persona research thoroughly so you should know how to serve ads to them, right? Well, it’s not always that simple. Part of successful marketing is to understand the psychology behind it. This is where many digital marketers (like myself) geek out on testing different variables. There isn’t a magical formula for successful ads. However, [...]
Instagram is quickly becoming the go-to and need-to-have social media platform for businesses. While Instagram is a much simpler and cleaner platform than Facebook, many businesses assume Instagram marketing is simple-- but it’s not.That’s solely because of how competitive marketing is on Instagram and how much there is to gain from it. Instagram influencers are changing the trajectory of Instagram’s purpose in social media marketing in several ways. The main reason it’s important for businesses is that it’s an alternative [...]
When it comes to social media marketing, it’s important to understand that Facebook can play a huge part in growing your website traffic. While SEO should remain a high priority, it is also important to make sure your social strategy aligns with your SEO goals. There are many ways to create and deliver Facebook content with the ultimate goal of increasing website traffic and converting visitors into leads. Increasing Website Traffic via Facebook Facebook has over 1 billion active mobile [...]
It’s no secret that video content dominates on social media. According to Buffer, online videos will account for more than 80% of all consumer internet traffic by 2020 and, every day, more than 8 billion videos (100 million hours) are watched on Facebook. Businesses big and small should be embracing video content as Facebook continues to change their algorithm to put more value on video rather than photo or article posts. With so much emphasis being put on mobile [...]
One of the most exciting (and challenging) aspects of social media marketing is keeping up with ever-changing features, tools, trends, and best practices. We have identified four key social media challenges that many marketers will face in 2018, and we’ve even conjured up some viable solutions to help you forge ahead into the new year with confidence. The Unstoppable Rise of Video You already know the importance of video in your social strategy, but there is one common mistake many marketers [...]
We constantly hear a recurring message: live video is intimidating. Make no mistake about it, becoming comfortable in front of a live broadcast is a common challenge for both novice and advanced video bloggers. Most people cringe when you mention broadcasting live on Facebook. They seem to be focused on trivial things like how they look on video or flubbing their lines. Fear can paralyze most marketers from taking action. Along with fear of being on camera comes an uncomfortable [...]