Rainy City Digital Marketing and Design Blog

18 May

4 Content Types You Need For Social Media Success

Rachel Orn2018-05-15T11:42:52-04:00

Having a consistent, engaging, and quality mix of social content is what keeps your fans loyal to your brand. When you produce content that entertains, answers questions, and solves problems for your customers, you are creating value that lasts. Social Content Best Practices A staple of social media content creation best practices is the 80/20 rule. The 80/20 rule states that 80% of your content should inform, educate, and entertain, while only 20% should directly promote your brand. Most of [...]

4 Content Types You Need For Social Media SuccessRachel Orn2018-05-15T11:42:52-04:00

18 May

Using Instagram Stories to Engage With Your Audience

Rachel Orn2018-05-03T13:41:17-04:00

Using Instagram Stories to Engage Your Audience Instagram Stories, Instagram’s answer to ephemeral content, have been very beneficial to the social strategies of many brands. They are fun, in-the-moment, interactive posts that can compliment any Instagram account. Getting the most out of Instagram Stories means creating a posting strategy (yes, another strategy). Though not as intense as an overall social strategy, you will need to be able to answer the following questions on a consistent basis: What goal do we [...]

Using Instagram Stories to Engage With Your AudienceRachel Orn2018-05-03T13:41:17-04:00

18 May

SEO Hacks for Optimizing Your Website for Voice Search

Amie Detar2018-05-11T10:11:59-04:00

If you ask Siri, Google, or Alexa to look something up for you, you’re using voice search. Use of smart devices, like Google Home or Amazon Alexa, has been booming this year, and it is revolutionizing the way people not only manage their homes but how they search the Internet. That’s right. The way people use the Internet to search is changing. More than 60 percent of Internet searches are done on mobile and 20 percent and climbing are voice [...]

SEO Hacks for Optimizing Your Website for Voice SearchAmie Detar2018-05-11T10:11:59-04:00

18 Apr

Creating a Social Media Calendar – The Why and The How

Tracy Alves2018-05-30T11:03:03-04:00

By now, you've probably been told you need a social media calendar. You might also be wondering why you need one, and dreading the possibility of yet another task added to your already busy day. Since social media continues to be top dog in the internet marketing realm, you need a focused means of staying on top of your social media marketing strategy. A social media calendar can do just that while saving you time and money. Making money and [...]

Creating a Social Media Calendar – The Why and The HowTracy Alves2018-05-30T11:03:03-04:00

18 Apr

Facebook is Removing Partner Categories. Here’s What That Means for Marketers

Rachel Orn2018-04-10T10:36:43-04:00

Many social media marketers are panicking due to the aftermath of the Cambridge Analytica data scandal. To save face in the light of the accusations, Facebook has majorly scaled back on some of their targeting abilities. Facebook will no longer allow third-party Partner Categories to aggregate data by user actions made off the platform. Though there weren’t any cases of abuse with Partner Categories, Facebook felt this was a needed preventative measure. The purpose behind this move is to [...]

Facebook is Removing Partner Categories. Here’s What That Means for MarketersRachel Orn2018-04-10T10:36:43-04:00

18 Apr

How to Create Engaging Videos With Evergreen Content

Rachel Orn2018-04-09T11:19:19-04:00

Though video content is quickly becoming one of the most consumed types of content on social media, many brands are still hesitant or reluctant to get on board with video. There is a common misconception that video has to be expensively produced and staged, which keeps many businesses from embracing it. “We don’t have the budget or equipment for video.” “We simply don’t have the time to create video content.” “I hate being on camera.” “I don’t have anywhere to [...]

How to Create Engaging Videos With Evergreen ContentRachel Orn2018-04-09T11:19:19-04:00

18 Apr

How Does A Purpose-Driven Design Affect Your Site?

Danny Hall2018-04-03T13:24:02-04:00

Does your site utilize purpose-driven design? These days there’s no room for websites that provide a poor online experience. User experience (UX) can make or break a website, and when that experience is less than it should be, you’ll find a wide variety of problems will occur. Google may rank your site lower, site visitors may bounce quicker, and you could see a drop in engagement and conversion rates. The trouble is, how do you ensure that your site offers the [...]

How Does A Purpose-Driven Design Affect Your Site?Danny Hall2018-04-03T13:24:02-04:00

18 Mar

Avoiding Common Pitfalls On Your WordPress Website

Danny Hall2018-04-03T13:22:54-04:00

WordPress is the easiest web design platform to use, and one of the best platforms to help your site achieve a higher search ranking. At the same time, there are some major WordPress don’ts that have the potential to hinder your ability to draw in and retain quality website traffic. Unintentional Coding in WordPress There’s a reason why WordPress includes a pasting option for Microsoft Word within the visual editor. If you are copying from other websites, a Word document, [...]

Avoiding Common Pitfalls On Your WordPress WebsiteDanny Hall2018-04-03T13:22:54-04:00

18 Mar

Social Media Spring Cleaning

Amie Detar2018-04-03T13:23:32-04:00

Social media is constantly changing – from new algorithms that favor different types of content to the audience engaging with your content. You may be seeing a drop in engagement, which is why now is a great time to audit your social media profiles and do a little spring cleaning! […]

Social Media Spring CleaningAmie Detar2018-04-03T13:23:32-04:00

18 Mar

Staying Relevant With Facebook’s Algorithm Changes

Rachel Orn2018-04-03T13:24:37-04:00

It’s no big secret that the Facebook algorithm has adjusted the way they prioritize businesses. Mark Zuckerberg announced in late 2017 that businesses will no longer be as prevalent in the news feed. Why the change? Facebook has shifted their focus to favor person-to-person, “meaningful” interaction in order to provide users with a better experience. […]

Staying Relevant With Facebook’s Algorithm ChangesRachel Orn2018-04-03T13:24:37-04:00