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We’ve talked before about why business owners are not social media managers. Business owners must put so much focus into actually running their business that it can, unintentionally, become detrimental for them to try to create and implement a successful social media strategy that produces the results they are hoping for. While DIY social media for your business isn’t impossible, having a dedicated social media manager can make all the difference in the world Trends A social media manager’s sole [...]

The three main components to social media success are quality, consistency, and authenticity. With that said, creating and curating the content to uphold this standard can be a tedious process that leaves you feeling drained at the end of the day. Social media management can be one of the most time-consuming parts of your routine. If keeping up with social media management seems like another full-time job to you, that’s because it is another full-time job! The reality is, you [...]

Do you think you know what it takes to run a consistent, results-driven social media campaign? Do you know how to post to social media for your business or brand? If you think it’s easy, cheap, and that anyone can do it, think again. You may be surprised by these misconceptions regarding social media marketing, but luckily we’re here to set the record straight. […]

If you’re still scratching your head about the effectiveness of social media marketing (or where to begin if you are just starting out), you’re not alone. Even for those of us in the business, concepts, laws, and techniques are always changing. Though 90% of small businesses have had a social presence for five years or more, many have yet to scrape the surface of its effectiveness for marketing their business.   It’s no longer enough to simply be present on [...]