Rainy City Digital Marketing and Design Blog

19 Jan

Content Intelligence & Your Content Strategy

Amie Detar2019-01-30T09:34:36-05:00

Part of your social media strategy is a comprehensive content strategy -- a plan to create, publish and control usable content on social media. It is your plan for providing your audience with consistent, valuable, and educational information in the form of blogs, graphics, videos, podcasts, infographics, social media posts, and more. If you already have a content strategy, great! This blog can help you improve on it and show you how effective content analysis can help you make your [...]

Content Intelligence & Your Content StrategyAmie Detar2019-01-30T09:34:36-05:00

19 Jan

Does Search Engine Optimization Matter On Today’s Web?

Danny Hall2019-01-29T17:15:33-05:00

In the beginning, there was the web, and it all started with a single website. Hard to imagine that was all the way back in 1991! While we’ve come a very long way since that first website, some things haven’t changed quite as much. Search engine optimization is a prime example of this. In 1997, SEO first saw its major usage in relation to getting websites more easily found on any number of the web directories that were popular during that [...]

Does Search Engine Optimization Matter On Today’s Web?Danny Hall2019-01-29T17:15:33-05:00

19 Jan

A Quick Guide to Social Media Resources

Amie Detar2019-01-17T10:20:53-05:00

From the marketing tactics to platform algorithms, the world of social media is constantly changing. Whether you are a new small business just beginning to tap into all of the possibilities digital marketing has to offer or you are a social media manager for your company, it is crucial to stay current on the industry’s latest trends and each platforms’ latest updates. As a social media marketer, I follow many different groups, accounts, and blogs to make sure I always [...]

A Quick Guide to Social Media ResourcesAmie Detar2019-01-17T10:20:53-05:00

19 Jan

Gutenberg and WordPress: For Better or Worse?

Danny Hall2019-01-09T17:05:41-05:00

Ask anyone who has been working with WordPress for any length of time about the biggest changes the platform has seen. The answers may have varied, until late last year that is. Gutenberg is likely the most common answer you’ll hear. What is the Gutenberg update though, and what does it mean for your WordPress based site? As with all the past WordPress updates, 5.0 received a name. This time however that name was very relevant to the changes that [...]

Gutenberg and WordPress: For Better or Worse?Danny Hall2019-01-09T17:05:41-05:00

18 Dec

New Year, New Goals, New Social Media Strategy

Amie Detar2018-11-30T12:13:35-05:00

2019 is looming on the horizon and so is your chance to start the new year with a fresh, updated social media strategy. A lot has changed with social media in 2018. From platform updates that offered new tools for reaching your audience to Facebook’s data scandal and so much more, 2018 was a turbulent year for businesses on social media. Now more than ever, it is important for businesses to stay on top of trends in order to continue [...]

New Year, New Goals, New Social Media StrategyAmie Detar2018-11-30T12:13:35-05:00

18 Oct

Everything We Learned At Digital Summit Charlotte 2018

Amie Detar2018-10-08T11:46:38-04:00

Digital Summit is a national series of conferences where marketers, entrepreneurs, and innovators converge for two days of educational speaking sessions from industry leaders on topics ranging from social media marketing to technology trends and more. The Digital Summit series presents in cities across the United States, and, lucky for us, Charlotte is one of them. Team Posse was geared up and excited for a great conference this year, and we weren’t disappointed! Here’s a quick rundown of some of [...]

Everything We Learned At Digital Summit Charlotte 2018Amie Detar2018-10-08T11:46:38-04:00

18 Sep

4 Perks of Hiring a Social Marketing Agency

Rachel Orn2018-09-17T10:18:24-04:00

If you haven’t worked with a social marketing agency before, you likely have many questions about how the relationship works. When choosing to work with an agency, you are taking the first step to a partnership that strategically guides your business to social marketing success. How do I know if an agency is the right fit for my business? Whether you’re looking for consulting or full-on social marketing strategy and implementation, a social marketing agency can serve your business in [...]

4 Perks of Hiring a Social Marketing AgencyRachel Orn2018-09-17T10:18:24-04:00

18 Sep

How to Use LinkedIn to Showcase Your Business

Tracy Alves2020-05-26T12:53:21-04:00

LinkedIn currently has more than 575 million active registered users and is the perfect platform to showcase your business, engage with leaders and members of your industry, and define your company as a professional and trusted organization. It is not just for job-seekers anymore. Here’s how you can use LinkedIn to grow your business’s reach: Optimize Your Page Profile Your LinkedIn Company Page should both be filled out completely with the following elements: Logo and cover photo Company description Company [...]

How to Use LinkedIn to Showcase Your BusinessTracy Alves2020-05-26T12:53:21-04:00

18 Aug

Using Instagram for Your B2B Marketing Strategy

Rachel Orn2018-08-23T15:48:42-04:00

Vague algorithms, data scandals, and oversaturation have left some B2B social media marketers frustrated by a lack of results, regardless of the quality of content being created. Instagram has come to the rescue with a versatile, image-driven platform that can capture the personality of just about any brand. And, as a bonus, a lot of this can be achieved organically. In the past, Instagram was known for being a millennials-only platform where people shared vacation and food photos. Though this [...]

Using Instagram for Your B2B Marketing StrategyRachel Orn2018-08-23T15:48:42-04:00

18 Aug

3 Types of Videos to Post on Facebook & Instagram

Amie Detar2018-08-20T12:55:35-04:00

Between 2016 and 2017, views of video content on Facebook increased 258%, and the powers that be at both Facebook and Instagram have capitalized on this video revolution. If you aren’t taking advantage of the reach and engagement that video can bring to your brand’s social media profiles, what are you waiting for? To help you out, we’ve put together a list of the best type of video to post for all of the different places video can be posted [...]

3 Types of Videos to Post on Facebook & InstagramAmie Detar2018-08-20T12:55:35-04:00