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Well, a lot of people have been wondering recently about both the cause and the lasting effect of the more recent Panda updates in today's article I will be discussing them as well as offering a couple tips on how to revive you Google standing if your site has dropped in the rankings. Starting off one of the most important things about Panda is that it’s a domain level penalty, meaning if something is wrong with content on your website [...]

Developed by Michael Torbert and with over 19 million downloads, the All in One SEO pack is the biggest SEO plug-in for WordPress available. But, it still only has a 3.9 out of 5.0 rating. It boasts an easy-to-use, right-out-of-the-box feature; just install, and you are set. While it is regularly updated, it is still missing many features that would make it the unchallenged SEO champion. This product is being advertised as free, but it witholds many features unless you [...]

In this day and age, it seems we all spend countless minutes a day on our mobile phones. Doing what, exactly? It may be safe to say the majority of us are using mobile social media apps. These can include Instagram, Vine and Snapchat, some of which are limited only to use on a mobile phone. For some, these mobile apps are used strictly for entertainment purposes. However, more and more businesses and organizations are beginning to see the powerful [...]

In today’s article, we will be comparing the top three website analytics tools available. The tools we will be covering are Piwik, Clicky, and Google Analytics. We will go over the general views and reason users download each tool as well as the features and disadvantages. […]

On first thought a website seems to be the ultimate representation of YOU— your company, your products, your portfolio, your sense of design, your philosophy of life: a giant flag telling those who visit your website how they should perceive you and what you can do for them. However, in order to effectively communicate that information, you must keep your audience in mind. What do I mean by that? Someone surfing the web is coming to your website to learn [...]

The quintessential professional networking platform, LinkedIn, has just expanded its capabilities with the release of its newest mobile app, LinkedIn Job Search. The standalone app is “dedicated to helping members find, research, and apply for jobs on-the-go without the distractions of news, content, and other updates” a LinkedIn spokesperson shared with Mashable. The app was released on June 19th. […]

Marketing tactics have changed over the years. Tools that used to work flawlessly don’t always have the edge anymore. The technological advancements that our society has made have allowed for new tactics for engaging with the audience to emerge. This is where mobile marketing comes into play. Professor Andreas Kaplan has defined Mobile Marketing as “any marketing activity conducted through […]

It’s a well-known fact that social media can get you into trouble—that is, if you use it the wrong way. Inappropriate images, snide remarks, rants, and tantrums can cost you a job and can keep job seekers from landing one. But can social media get you hired? […]

Every fall the public gets antsy for the unveiling of the new Apple products about to be released and boy should they be excited for this fall. Apple will be releasing Mac OS X Yosemite and iOS 8 and they have big hopes for them. An Apple press release after the unveiling of iOS 8 said that it was “the biggest release since the launch of the App Store, giving users incredible new features and developers the tools to create [...]

Facebook, Twitter, Google+, Instagram, Pinterest, LinkedIn, YouTube, 43things…the list goes on and on and on. Social media websites range from the heavy hitters that everyone seems to use (such as FB and Twitter), to smaller, user or purpose specific communities that you may never have stumbled upon. Well, first of all, no one is asking you to use all of them. Although the abundance of useless or oversaturated content may suggest otherwise, the point of being on social media is [...]