Social media is just a fad. Sound familiar? Some prognosticators even say that Facebook, Twitter, Instagram, Pinterest etc. will all come crashing down in 2015. Funny thing is that this is the same prediction we’ve been hearing for the last 5 plus years. […]
Oh, Foursquare. Originally known for being a simple, sensibly designed app for checking in and discovering the places around us, Foursquare has now split in two. Two apps, that is. In May, the company released a new app called Swarm for check-ins and kept the original Foursquare for discovering places. Why, you ask? Users are still trying to figure that out months later. Foursquare’s intent was to move away from the check-in option that they pioneered and into the jam-packed [...]
The social media giant, Facebook, has been remaking itself over the past year. After declines in active users, particularly its teenage audience, at the start of 2014, many declarations were made (based on one study of Facebook’s user base) that the platform had outlived its time1. Facebook was just not the cool place to be on the Internet anymore. Even by August, Facebook was losing its college age users to the app Snapchat. A study found that students felt the [...]
Social media plays a huge role in consumer shopping habits. In fact, an estimated HALF of all 2014 holiday sales will be influenced by social media. A 2014 Pinterest media consumption study found that 9% of users have a higher income than nonusers, and 38% of active pinners bought a product because they saw it on Pinterest. Those statistics make Pinterest the perfect platform to market your products to potential customers. […]
You might think you know all there is to know about LinkedIn, but that’s your first mistake. Today we’ll go over 10 LinkedIn mistakes you might be making and 5 features you might not know about. […]
Here we are again with another long list of updates to the social media platforms you're most likely familiar with. Facebook, Twitter and Google have all made updates in the past week or so that improve the functionality of the platforms. Some of these social media updates may apply to you, and some won't affect you at all. Either way, it's important to know what has changed and how you can take advantage of the changes. Social Media Updates Facebook I'll [...]
Got a great sale coming up? Shoot out a Facebook post about it… Closed for the day? Shoot out a post about that too. Customer do or say something that is share worthy? Go for it… But remember, all the posting you are doing can end up overwhelming the feeds of your fans! Tons of businesses today lose sight of the true interests of their “adoring” public. They get caught up in posting […]
Two words. Taylor Swift. Her first official pop album released on Monday is expected to be the first album this year to sell a million copies, all while the music industry as a whole is on the decline. But what does that have to do with social media? Well, everything! I don’t have the analytics on T. Swift’s social media, nor can I validate actual conversions based on her social media presence, but it doesn’t take […]
In today's age of constant tech immersion, it is hard not to make a habit of using social media while you are working. As we all know, social media can easily distract you from what you need to be doing, but it also has many advantages. Although you may think when it comes to work, social media is nothing but a distraction from the task you are paying your employees to do. The main question that comes to the mind of most [...]
In the time it takes you to read the beginning of this post, one out of every 20 people will have checked their mobile phone. We use our phones for communication, looking up things on the Internet, social media, GPS and so much more. It only makes sense that we would start using them to handle payments. This new generation of apps that are used for mobile payments is steadily becoming more and more popular and relevant. […]
