“Character is like a tree and reputation like its shadow. The shadow is what we think of it; the tree is the real thing.” -Abraham Lincoln Reputation management is nothing new in the business world. The control and influence a company commands over their online… […]
When you want to get your brand new Facebook page in front of different users, one of the choices you have is to create an ad. While there are many different variations and campaign types to choose from, the most common two versions are boosted posts and page likes. In this article I will be going over the differences, advantages, and disadvantages of each campaign type, as well as a couple of tips. […]
Social media can be a wonderful tool for building community, establishing brand identity and of course, connecting with friends. It can also be, as rapper Iggy Azalea recently realized, “the ugliest reflection of mankind there is.” Upon returning from vacation, she logged into Twitter to discover that pictures of her in a bikini had surfaced online. […]
With the recent news from Twitter about acquiring Niche, a software company that connects popular content creators with brands, I think it’s time to discuss the growing number of brands interacting with “social media celebrities”. As of October of last year, some 52% of online marketers were taking advantage of paid endorsements by online influencers. […]
Recently at Posse I have transitioned from working on the social media side of things, to working in web design and development. I enjoy being able to create websites for clients–it combines multiple facets that I am interested in, including design, photography, solid writing, and company branding. I started to teach myself code in college to complete […]
Yesterday, FCC Chairman Tom Wheeler “came out” in support of strong net neutrality regulations that he says will ensure “the rights of internet users to go where they want, when they want, and the rights of innovators to introduce new products without asking anyone’s permission.” […]
Posse Social Media is always ready to help you take the next step in social growth, but if you decide to try and do it yourself, here are a few engagement points you should make sure to include in your social media strategy. […]
You are the person who knows the most about your business. You wake up at night in a panic, thinking about a new way to fill customer orders or company records. You find yourself looking at every situation–your kids’ practices, school concerts, date nights, commercials during football games– through business-colored glasses. […]
Why WordPress? When someone asks us what we do here at Posse Social Media, the easy answer could be "a lot." This doesn't really do our offerings justice though. From social media and reputation management to mobile and video marketing. We help clients fill a great number of their different needs from an online perspective. One area that is of special interest to myself is that of web design and implementation. I love the process of working with clients closely [...]
Instagram closed out 2014 with a big announcement―the popular social media platform now has over 300 million active monthly users, outpacing Twitter as the 2nd largest social network after Facebook. Simple usability and mobility, along with its massive reach, make Instagram a marketing goldmine for any business that wants to incorporate visual branding as part of its marketing strategy. With a slew of filters and editing features to instantly transform smartphone photos and 15-second video clips to professional quality artwork, [...]