Many lawyers experience some confusion (& understandably so) about the best ways to stand out in today’s world. To be noticed online seems time consuming and thankless, especially when you are already a working professional. Using the best lawyer SEO practices relevant for today will help to ensure that your time is well spent and your practice is visible. […]
Inbound marketing has made its way to the stage and outbound marketing has become a way of the past. So long are the days of “old school” marketing tactics like cold-calls, mass emails, and print advertising! Today, your audience is online – utilizing the internet, actively searching for valued information and content specific to their needs. […]
In today’s marketplace, we still find most legal practices over-emphasizing website traffic over quality leads. Most rely on outdated methods of advertising (billboards, TV ads, etc.) simply because it’s more familiar to them, when really they’re costlier, less effective, less ethical and more difficult to measure. These status quo methods of advertising can certainly bring in traffic to the practice, but, for most, there’s no true mechanism for converting or capturing this traffic into a quality lead. […]
Inbound marketing is a process your business can (& should) use to drive customers, who are already online, straight to your doorstep (or at least your website). One of the big components of inbound marketing is social media. Given its role in attracting business, let’s take a quick review of some things to keep in mind for social media for your business. […]
A brand advocate is a customer who talks favorably about a brand or product, passing positive word-of-mouth messages about the brand to other people. Through social media, you can turn brand advocates into a huge and powerful marketing force for your company. But, you have to do it right. […]
Every business wants to capture the attention and business of potential clients that are searching online. Law firms are certainly no exception. However, the legal field is bombarded, both online and offline, with marketing efforts. Many attorneys feel if their firm doesn’t appear on page 1 of Google search results, they have lost the battle for clients. Thus, a bidding war for PPC position, keywords, and search strings ensues. Does that then mean that firms who aren’t willing or able [...]
Social media has dramatically changed the way businesses sell to consumers (or other businesses)...just not in the ways some people assume. Today, more than ever, consumers want to buy on THEIR terms only. That means traditional outbound marketing techniques, such as cold calling or interruptive ads, are no longer the best options available. For companies big and small, social media provides a previously-unheard-of opportunity to get on the same level as consumers and draw them into the brand. By developing a [...]
Integrating blogging and social media is important for your business growth and must be used to help to spread the word about your business. The importance of blogging cannot be stressed enough when it comes to using it as part of your marketing campaign. You want to let people know what is going on, what is new and why they should come to you when they are in need of services or products. Excellent blogs help people to discover just [...]
It seems like just a few years ago social media networks were a new trend being integrated into marketing plans for businesses. Today, businesses who lack a social media presence, are doing a great disservice to themselves. There are many benefits to social media marketing, such as improved sales, increased exposure, increased traffic, and loyal fans. Here are some steps to take as you begin your social media strategy. […]
If you’ve ever worked in a job that had close and constant communication with clients, you know how often the phone rings or the computer dings with a new email notification. For those of us in the communication business, it is NONSTOP! In the same way, if you work with a company (like Posse) that handles some aspect of your business, you know that despite the best... intentions of all parties involved,sometimes trying to get in touch with someone is [...]
