Christmas is next week – have you gotten gifts for everyone on your list? If you’re still wondering what present to get the social media junkie in your life, don’t worry. We’ve got you covered with these mostly impractical but totally awesome gift ideas: […]
All social media is not created equal. Being active on Facebook is not the same nor a replacement for being active on Instagram. Each social platform is unique in its own way and has a different audience. With each social platform being different with a different type of audience, the content you share on each platform should be different as well. Are there rules to sharing content? Or at least guidelines to follow? The answer is yes and no, [...]
Perhaps one of the most overlooked, but also most important, steps in building a website is the wireframing stage. Wireframes usually consist of black outlines on a white background, with certain symbols (such as a box with an X going through the middle standing for a picture) standing in for future elements (see the picture below). Although they are meant to be simple, we find that communicating the purpose of a wireframe can get tricky. Clients often get confused by the [...]
Do you know who your ideal customer is? You should. It’s much easier to market any business when you’re marketing to an ideal customer, the people who are most likely to be interested in what your business has to offer. […]
Keeping It Personal Back in the day, we would work on SEO, gearing it to provide exactly what was required by search engines when working on websites. This included cramming in tons of keywords and using other such suspect tactics. Today, however, things have changed greatly. More and more people are paying close attention to the information is being shared on the net. Businesses that continue to use these tactics are finding it harder and harder to attract new views, new visitors, and new business. [...]
You have a presence on social media, you’re putting content out into the world, but are you engaging? Engagement is a vital part to your brand’s success as a whole. There is no replacement or substitution – this is something you need to be a part of. […]
Instagram is not slowing down. Now with 400 million monthly active users, this visual social media app just might be the perfect platform for your business! […]
When it comes to marketing, there often seems like a magic mix of materials, tools, and such to which only a relative handful of top marketers have access. These marketers seem to consistently rise head and shoulders above the rest as they help to draw in lead after lead, helping sales to seal the deal time and again. The trouble is that this is a major misconception. There is no secret tool chest that these marketers are using. They simply [...]
Admit it. Your organization has been on Facebook for a few years now and you still may get a few things wrong. You may have heard conspirators mumbling this platform is headed down the drain. If you choose to ignore Facebook or continue missing the mark it could mean lost revenue or relationships. […]
Visuals are a powerful marketing tool and a key part of your social media strategy. Are you utilizing them on your social platforms? You should be using visuals to share your message, whenever possible. Essentially, visual content - pictures, videos, infographics, graphics, etc - is eye-catching to your followers and engages your audience. Here are some tips to get you headed in the right direction when it comes to your visual marketing strategy: Be Organic! Take the time to create [...]