Snapchat is a mobile app that allows users to post photos or videos to their “story.” These images stay on your story for 24 hours before disappearing forever. This app also lets you send messages, pictures or videos directly to other users. […]
Social media marketing has been a trending term for a while now, and many business owners want to be part of it and expand their audience. However, there has been a misunderstanding regarding its expectations and the so-called ROI (Return On Investment) that we want to clarify. It’s easy to think that once you jump into social media marketing your sales will skyrocket, reaching a new audience and expanding your business, but this cannot happen overnight. Many business owners can [...]
Does it ever seem like you waste time chasing too many unqualified leads that never turn into customers? That’s a common issue with many businesses these days. Wouldn't it be great if you only had to contact the leads that have the highest chance of becoming a customer? We love the idea of targeting our marketing efforts to people who are most likely to buy from us. So much so we’ve implemented the Inbound Method. Do you want to attract [...]
This question has a really simple answer, and anyone with even limited access to a computer knows it. So, why should you be monitoring the online reputation of your business or brand? Because… the Internet. […]
Knowing your audience is only one small part of marketing. Your audience isn’t just a set of demographics or people who read your posts, they are your supporters, friends, and family: they are your community. […]
Determining whether inbound marketing is for you is a matter of looking at the cold hard facts. Meaning, where does the vast majority turn to when they have a question on just about anything? […]
Diving into the digital and social media world for your nonprofit can seem like a daunting task, but it doesn’t have to be. Social media sites are the perfect platforms for nonprofit organizations to grow and build a digital media presence. […]
Selecting fonts that compliment one another can be tricky, and although pairing type is fun, it runs a high risk for mistakes. In the design world, rules can be bent and broken; however I do have a few tips that will guide you in how to happily marry fonts, and send you on the way to blissful design! Begin your journey of pairing fonts like a pro with these 4 steps: 1. Contrast You want your selections to compliment one [...]
No matter where you are in developing your business’ inbound strategy, there’s always a need to be better at communicating and organizing, especially when the internal emails start piling up. […]
“Success is not final, failure is not fatal: it is the courage to continue that counts.” In the world of social media and inbound marketing, there’s a lot of experimentation when it comes to campaigns, especially with new algorithms pulling a fast one, making engagement and reach more difficult. […]