Blog

In the past year, you might have noticed a shift in the type of content you’re seeing on Facebook. Facebook made the decision to make video the future of their platform, especially live video, which reduces the amount of non-video content that users see. Each day, videos receive 8 billion views, and that’s double what it was in February 2015. Video is the future of Facebook, so it’s time to start thinking about how to add video to your Facebook content [...]

As an entrepreneur or senior-level manager, it’s your job to know all of the ins and outs of your business. You know last quarter’s profit margins as well as you do your birthday. You know the time frames, reasons, research, and results for your processes. You know which of your customers is most likely to auto-renew or repurchase, and you also know who you’ll need to call on next month. Heck, you might even know how much coffee is left [...]

We’ve all seen them. Ads are commonplace now on social media. Based on your interests and online behavior, businesses on Facebook, Twitter, and the like are able to target users with products and services. Being able to attract your ideal customer boosts engagement, reach and business. Therefore, it is vital you use ads efficiently and effectively. […]

Nonprofits, schools and foundations are always looking for the best ways to raise money for their cause or event. Fundraising is the lifeblood of success for helping to achieve nonprofit missions and objectives. Some of the old-fashioned ways to raise money have included soliciting, events, sales, endorsements, direct mail, radio, and word-of-mouth. […]

Somerset Maugham, a British playwright, said, “There are three rules for writing a novel. Unfortunately, no one knows what they are.” It happens to all of us: you’re flowing through all of your content, and then - it just stops. You’re stuck; you’ve gotten out all your thoughts, but you still need 200 more words to finish your blog. So what do you do now? Before I start spewing off tips, I think it would be helpful to describe different [...]

If you are a small business owner who is wondering how to get more attention for your company and how to make your products seem more exciting online, you are asking the wrong questions. There is a seemingly infinite amount of competition out there that is just keystrokes away from gaining the loyalty of your potential customer. To win in today’s highly competitive environment, your organization needs to ask a different question: “How can we help?” Initially, using this question [...]

Another week, another change for Facebook. If it seems like there are constant updates to social media platforms, you’re correct. Snapchat becomes less ephemeral as Instagram officially rolls out the algorithm as Facebook becomes less friendly to pages. What’s a brand to do? […]

Back in May, I briefly covered several social media pain points along with some solutions when tackling this ever-changing aspect of digital marketing. In this blog post, we’re going to look a little more in-depth at strategies to increase the activity of your fan base across social media channels. A lot of science goes into creating and maintaining an engaging brand voice, but there’s no magic pill. The process takes time. […]