About Amie Detar

Amie is Posse's Digital Marketing Executive and senior account manager. She has worked for Posse since 2014 and can't see herself doing anything else. She has a degree in print journalism from Winthrop University and enjoys drinking coffee and finding new opportunities for businesses to grow online!

Communication is Key

If you’ve ever worked in a job that had close and constant communication with clients, you know how often the phone rings or the computer dings with a new email notification. For those of us in the communication business, it is NONSTOP! In the same way, if you work with a company (like Posse) that handles some aspect of your business, you know that despite the best... intentions of all parties involved,sometimes trying to get in touch with someone is [...]

Communication is Key2017-10-12T14:02:28-04:00

Why net neutrality should matter to you

Yesterday, FCC Chairman Tom Wheeler “came out” in support of strong net neutrality regulations that he says will ensure “the rights of internet users to go where they want, when they want, and the rights of innovators to introduce new products without asking anyone’s permission.” […]

Why net neutrality should matter to you2017-10-02T09:56:19-04:00

Increase sales this holiday using Pinterest

Social media plays a huge role in consumer shopping habits. In fact, an estimated HALF of all 2014 holiday sales will be influenced by social media. A 2014 Pinterest media consumption study found that 9% of users have a higher income than nonusers, and 38% of active pinners bought a product because they saw it on Pinterest. Those statistics make Pinterest the perfect platform to market your products to potential customers. […]

Increase sales this holiday using Pinterest2017-10-04T17:34:47-04:00

New from Pinterest: better business analytics

Pinterest recently released a new analytics tool for businesses. This tool allows businesses to see detailed data on the number of users that engage with their pins, information on what countries those users are from, what their interests are, and off-network data for those that have the ‘Pin It’ button installed on their websites. […]

New from Pinterest: better business analytics2017-10-02T09:46:03-04:00

Social recruitment: a new era in the hiring process

It’s a well-known fact that social media can get you into trouble—that is, if you use it the wrong way. Inappropriate images, snide remarks, rants, and tantrums can cost you a job and can keep job seekers from landing one. But can social media get you hired? […]

Social recruitment: a new era in the hiring process2017-08-25T17:56:51-04:00

Pinterest: a visual storefront

If your business is not on Pinterest, you may be missing out on reaching the optimal consumer demographic in today’s world: young women in the height of their buying years. An estimated 85%* of all consumer purchases are made by women, while the fastest growing segment of consumers is 19-39 year olds. What these hyper-engaged young consumers want is quick and easy access to products, and ideas on how to use them. This is what Pinterest does, and it is what [...]

Pinterest: a visual storefront2017-09-30T14:10:01-04:00

The New Facebook? Tumblr’s rise in popularity and how it can help your business

All the cool kids are on Tumblr. Well, at least 300 million of them are. On average, more than 187 million Tumblr blogs generate over 88 million posts every day. *That’s a lot of millions. According to a study by GlobalWebIndex, those numbers continue to grow. In fact, in the past six months active usage of Tumblr has increased by 22%. Comparatively, active usage of social media giant Facebook has dropped 6%. A website with those statistics is prime real [...]

The New Facebook? Tumblr’s rise in popularity and how it can help your business2017-09-30T15:04:11-04:00

The Instagram Issue: Being About The 30%

Since its beginning, Instagram, the uber-popular, mobile image-sharing social media platform, has shown its users a linear feed. Basically, the posts you see from the accounts you follow are in chronological order with the most recent photos at the top. […]

The Instagram Issue: Being About The 30%2017-10-23T17:10:12-04:00
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