Influencers can be a powerful tool to use in your digital marketing strategy. They connect your brand with your target customer and drive traffic to your site. Their recommendation can sell your products and boost your brand’s message across social media platforms. […]
You’ve mastered the basics: Facebook, Twitter, Instagram. Now you’re looking for a different approach to your digital marketing strategy. There are new platforms going live every day, and while you can’t possibly utilize each of those platforms, there are some out there that are well-suited for your brand and will help you reach a larger percentage of your buyer persona. […]
What sounds like the premise of any dystopian science fiction novel is actually the ten year plan Facebook head Mark Zuckerberg outlined at this week’s F8 conference. F8 is Facebook’s annual developer conference that unveils new products, integrations, and technologies. […]
Content marketing, according to the Content Marketing Institute, is the “art of communicating with your customers and prospects without selling.” It’s the practice of delivering information to your audience that educates them rather than sells to them. […]
According to the Chinese horoscope calendar, it’s the Year of the Red Monkey. But according to social media, it’s the Year of Video. 2015 brought live social streaming to the forefront of social media with apps like Periscope and Meerkat, and the launch of Facebook Live, a native live-streaming service rolled out to verified brand pages. In November of 2015, Facebook hit the 8 billion daily video views mark (up from 4 billion just a few months earlier). Snapchat also [...]
Christmas is next week – have you gotten gifts for everyone on your list? If you’re still wondering what present to get the social media junkie in your life, don’t worry. We’ve got you covered with these mostly impractical but totally awesome gift ideas: […]
Instagram is not slowing down. Now with 400 million monthly active users, this visual social media app just might be the perfect platform for your business! […]
Behind every great social media, manager is a bevy of resources to assist in content creation, publication, and observation. Shareable, engaging content doesn’t just appear out of nowhere! Social media managers are masters at discovering and creating likeable social posts – I should know… I am one! […]
Social media has dramatically changed the way businesses sell to consumers (or other businesses)...just not in the ways some people assume. Today, more than ever, consumers want to buy on THEIR terms only. That means traditional outbound marketing techniques, such as cold calling or interruptive ads, are no longer the best options available. For companies big and small, social media provides a previously-unheard-of opportunity to get on the same level as consumers and draw them into the brand. By developing a [...]
It seems like just a few years ago social media networks were a new trend being integrated into marketing plans for businesses. Today, businesses who lack a social media presence, are doing a great disservice to themselves. There are many benefits to social media marketing, such as improved sales, increased exposure, increased traffic, and loyal fans. Here are some steps to take as you begin your social media strategy. […]
