Amie Detar, Author at Rainy City Digital Media & Design

Creating a Crush-Worthy Content Strategy

A content strategy is your plan to create, publish, and control usable content on social media. Essentially, it is your way to give your audience consistent, valuable, and educational information in the form of blogs, graphics, videos, podcasts, infographics, social media posts, and more. A good content strategy boosts SEO, increases your brand’s exposure, grows your audience, gives your brand an identity, and allows your brand to stay relevant. Building a great content strategy takes a little bit of time [...]

Creating a Crush-Worthy Content StrategyAmie Detar2018-02-19T17:29:21-05:00

2 Easy Ways to Generate More Content More Often

A good content strategy relies on the regular creation and distribution of social media posts, blogs, whitepapers, graphics, ebooks, landing pages, etc. This sounds like a lot of work – and it can be without a dedicated team – but it’s an important aspect for any business with a digital marketing strategy, especially now that traditional marketing techniques are waning and even becoming obsolete. […]

2 Easy Ways to Generate More Content More OftenAmie Detar2018-06-13T09:37:46-04:00

Using Facebook Analytics to Plan Your Content

If you’ve looked into your business page’s Facebook Insights tab recently, you know the amount of data provided about your page can almost seem overwhelming if you don’t know the meaning behind the numbers you see. It’s important to understand what information Facebook is collecting to be able to use it to refresh your current content plan. Here’s a quick overview of 4 analytics features inside of Facebook Insights, and how the results you see should influence the content you [...]

Using Facebook Analytics to Plan Your ContentAmie Detar2019-01-11T12:06:23-05:00

Mobile Matters Most

If it isn’t seen on mobile, is it even really seen? Today, 34% of active users access their social media accounts via their mobile device. That’s why optimizing your social content is crucial. If you want to start a conversation with your mobile audience, you need to make the effort to reach them there. […]

Mobile Matters MostAmie Detar2017-10-11T17:16:16-04:00

DIY Social Media: Instagram Stories

In August of last year, Instagram launched their response to Snapchat, called “Stories.” Images or videos taken in the Instagram app can be added to your Story, which lasts 24 hours and can be viewed by those who follow or view your profile. […]

DIY Social Media: Instagram StoriesAmie Detar2017-09-30T18:54:16-04:00

Boost your Direct Mail Efforts With Inbound Marketing

Because you've had success using marketing techniques like direct mail to find target customers and let them know how you can help them, it might seem like an "isn't broke don't fix it" situation. But ignoring the fact that inbound marketing can supplement, improve, or potentially replace the prospects you work to acquire, while drastically reducing costs, would be detrimental to your business. In the past few years, you may have heard the phrase “outbound marketing is dead” so many [...]

Boost your Direct Mail Efforts With Inbound MarketingAmie Detar2017-10-23T17:25:36-04:00

How Pinterest & Instagram Can Boost Your Retail Business

Social media offers retail brands the opportunity to reach new audiences, increase brand awareness, and boost product sales in a huge way. If you’re a retail business and you’re not taking advantage of the online audience that social media offers, you’re really missing out. […]

How Pinterest & Instagram Can Boost Your Retail BusinessAmie Detar2017-10-04T18:07:17-04:00

Digital Marketing Mistakes: Your Buyer’s Journey Is The Key To Smart Content

As you may have heard by now, we’re going through different types of content mistakes you could be making on social media and how you can fix them. So far, we’ve covered knowing too much about yourself, and not knowing your competition. What else could there be? A critical part of inbound marketing is knowing where your prospective customer is in the buyer’s journey and aligning your content to each stage. This way, you are better able to understand what [...]

Digital Marketing Mistakes: Your Buyer’s Journey Is The Key To Smart ContentAmie Detar2017-10-23T17:06:15-04:00

5 Hacks for Creating Quality Content

Why is quality important? I’m not talking about the quality of the substance of the content, which is important in its own right. What I’m talking about is making sure the structure, syntax, grammar, and spelling of your content is error-free. That might seem like a no-brainer if you are like me – an English language nerd with a penchant for proofreading. But it doesn’t always come easy to some, even great writers. That’s why editing is a crucial part [...]

5 Hacks for Creating Quality ContentAmie Detar2019-04-11T15:30:26-04:00

Why You Need Online Reputation Management

This question has a really simple answer, and anyone with even limited access to a computer knows it. So, why should you be monitoring the online reputation of your business or brand? Because… the Internet. […]

Why You Need Online Reputation ManagementAmie Detar2017-10-23T16:53:53-04:00

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