Amie Detar, Author at Rainy City Digital Media & Design

3 Types of Videos to Post on Facebook & Instagram

Between 2016 and 2017, views of video content on Facebook increased 258%, and the powers that be at both Facebook and Instagram have capitalized on this video revolution. If you aren’t taking advantage of the reach and engagement that video can bring to your brand’s social media profiles, what are you waiting for? To help you out, we’ve put together a list of the best type of video to post for all of the different places video can be posted [...]

3 Types of Videos to Post on Facebook & InstagramAmie Detar2018-08-20T12:55:35-04:00

Your 2018 Hashtag Update: Best Practices For All Platforms

Are you using five or more hashtags on your Facebook posts? Are you skipping hashtags on LinkedIn? These practices may have been okay in the past, but are considered faux pas today. If you haven’t kept up with the best practices for using hashtags on Facebook, Twitter, LinkedIn, and Instagram, don’t worry. We’ve got you covered. Facebook Hashtags aren’t a huge part of Facebook posts; you likely only see hashtags in Facebook posts when someone has their Instagram set up [...]

Your 2018 Hashtag Update: Best Practices For All PlatformsAmie Detar2018-08-07T14:17:56-04:00

Why should you still be using Twitter?

With all of the different social media platforms out there today, you may be wondering why you should spend time and energy on a platform that seems to be going out of date. The fact is, however, there are still many reasons why Twitter is still a viable social media giant that can help your business connect with customers. First, what’s new on Twitter in 2018? Twitter has cracked down on spam, fake news and accounts, and bots. To do [...]

Why should you still be using Twitter?Amie Detar2018-07-26T15:28:38-04:00

5 Ways to Drive Traffic and Boost Engagement on Pinterest

Pinterest has 150 million monthly users and is currently the 3rd largest social media platform. Because each Pin can link directly back to your website, it is a valuable tool for generating website traffic. Here are tips for making the most of your brand’s Pinterest account: Profile Optimization When you’re first getting started on Pinterest for business, make sure that you correctly optimize your profile. Create a business account that includes a link to your website, a complete “about you” [...]

5 Ways to Drive Traffic and Boost Engagement on PinterestAmie Detar2018-07-16T10:52:23-04:00

4 Reasons Why You Should Hire A Social Media Manager

We’ve talked before about why business owners are not social media managers. Business owners must put so much focus into actually running their business that it can, unintentionally, become detrimental for them to try to create and implement a successful social media strategy that produces the results they are hoping for. While DIY social media for your business isn’t impossible, having a dedicated social media manager can make all the difference in the world Trends A social media manager’s sole [...]

4 Reasons Why You Should Hire A Social Media ManagerAmie Detar2018-06-20T10:22:51-04:00

5 Misconceptions About Social Media Marketing

Do you think you know what it takes to run a consistent, results-driven social media campaign? Do you know how to post to social media for your business or brand? If you think it’s easy, cheap, and that anyone can do it, think again. You may be surprised by these misconceptions regarding social media marketing, but luckily we’re here to set the record straight. […]

5 Misconceptions About Social Media MarketingAmie Detar2018-06-13T13:26:40-04:00

SEO Hacks for Optimizing Your Website for Voice Search

If you ask Siri, Google, or Alexa to look something up for you, you’re using voice search. Use of smart devices, like Google Home or Amazon Alexa, has been booming this year, and it is revolutionizing the way people not only manage their homes but how they search the Internet. That’s right. The way people use the Internet to search is changing. More than 60 percent of Internet searches are done on mobile and 20 percent and climbing are voice [...]

SEO Hacks for Optimizing Your Website for Voice SearchAmie Detar2018-05-11T10:11:59-04:00

Social Media Spring Cleaning

Social media is constantly changing – from new algorithms that favor different types of content to the audience engaging with your content. You may be seeing a drop in engagement, which is why now is a great time to audit your social media profiles and do a little spring cleaning! […]

Social Media Spring CleaningAmie Detar2018-04-03T13:23:32-04:00

5 Components to a Winning Campaign Strategy

Social media campaigns are a great way to breathe new life into your brand accounts. They are a chance for you to branch out creatively and potentially do something new and exciting with your business’s social media! […]

5 Components to a Winning Campaign StrategyAmie Detar2018-03-09T10:34:56-05:00

Effectiveness of Mobile Video for Social Media

It’s no secret that video content dominates on social media. According to Buffer, online videos will account for more than 80% of all consumer internet traffic by 2020 and, every day, more than 8 billion videos (100 million hours) are watched on Facebook. Businesses big and small should be embracing video content as Facebook continues to change their algorithm to put more value on video rather than photo or article posts. With so much emphasis being put on mobile [...]

Effectiveness of Mobile Video for Social MediaAmie Detar2018-03-05T13:09:24-05:00

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