Most companies incorporate inbound marketing strategies that require interesting and engaging content. But consistently sparking interest in your audience is not an easy task. How would you make your content constantly interesting and engaging? That’s why social intelligence comes in. But, what is social intelligence?
Social intelligence is a method of gathering information from social media networks. Basically, we would get to know our audience and competitors more by analyzing their social media posts. With social intelligence, you can approach audience in a more personal tone that is unique to your competitors.
Benefits of social intelligence
Social intelligence has the same importance of SEO and other factors. If you truly want your business to grow, social intelligence is something that you simply cannot ignore. This can also allow you to better understand what works for your audience.
Here are some benefits that social intelligence can give to your business:
Learn why popular posts are popular
Analyzing viral posts can help you figure out why they are so popular. Users have their own reasons why they click on a post. Sometimes they would simply get attracted to its headline and featured image. Learning this would definitely be good for your business.
Apply the right structure
Structure matters. If your audience is not the reader type, then a short and easy-to-read structure would attract them. It’s important to put yourself in your audience’s shoes to learn more about them.
Narrow down your topic focus
A topic too broad is crap and this is why narrowing down your topic is important. Make sure that your content is also useful to your audience. The more you answer their questions, the higher your conversion would be.
Learn more about your competitor
What is your competitor doing to create a social media presence? Often times, imitating their strategies can be good but creating a better on would give you a competitive advantage.
Be aware of social media trends
Social media has a lot of trends and you can easily spot them by using hash tags and browsing your news feed. You’d want to ride with these trends to catch more interest in your content.
Effectively share content
Knowing what interests your audience would allow you to create posts that have a higher chance to be shared, liked and commented on. Social media presence is pretty important to your inbound marketing strategy. This way, you could share blog posts easier.
Discover audience demographics
The more you know about your audience, the more personal you could touch their hearts. People with different demographics have unique behaviors. It is essential that you learn and study audience demographics.
Okay, now that we have answered your first question “What is social intelligence?” we can move on and apply it to your business. Inbound marketing is what you need to have better social intelligence within your company. Just imagine the higher conversion rates that you could achieve!
Inbound marketing by experts
We are experts in providing inbound marketing strategies to our clients. We keep on hearing these similar questions over and over again everyday. What is social intelligence? What is SEO? What is Inbound Marketing?
We can offer you understanding of each concept in inbound marketing and use this to create value for your business. Trusted by many small and big companies, our state-of-the-art inbound marketing team can assist you in increasing your website traffic and, eventually, generate more revenue.
What are you waiting for? Let’s start working on your company’s success today. Contact us now and our happy inbound marketing experts would gladly assist you.