Everything is social. Marketing, search and customer service all rely on your business finding their voice on social media. The number of tweets and “Like” sites pointing toward your site will increase your chances of climbing the search engine rankings.
Even if Facebook comes first when you think about getting social, it is worth considering the advantages of using other social networks: namely, Twitter. With its limited number of characters, 140, many people working in the industry have been and are still skeptical of the impact that could have on a marketing campaign. However, is a good way to expand your business and allows you to interact with users around the world by sending three types of messages:
– Short message sent to a group of people for advertising purposes;
– Short message addressed to a specific person advertising purposes;
– A short message sent to a private individual.
Briefly, Twitter is a tool which attempts to create relationships with potential clients, to maintain and cultivate them. Given this statement, you can use this social network to:
– Develop and promote your brand;
– Interact with your customers;
– Monitor user discussions that relate to your company and brand;
– Promote upcoming events;
– Promote your created content (blogging, website articles, webinars, etc.);
– Develop direct relationships with journalists & bloggers for online promotion.
Wondering what tweets you should send?
– Share with your customers the latest news related to your company;
– Post a link to an interesting blog or article that relates to your business’s activity and even to a YouTube video;
– Post the event details you will hold or to which you are invited to participate;
– Promote your content on your site or blog;
– Interact with other people by sending a message using the “@” sign;
– Respond when someone comments on what you posted.
Use Twitter marketing campaigns
1. With your social networks you can try to attract more visitors to your site. Post links to your website and if the content you present is more attractive, you will see that other users can use Twitter that links your recommendation to friends.
2. You can post and promote events on Twitter, and you’ll find it a great way to interact with people who are really interested in your products and services. Do not forget to post a review blog about how the event took place and allow users to share the link to that page.
3. People who are keen to discover interesting things on the Internet, will read and share your tweets if you submit links to new content that you have produced on your website. You need to be posting articles that answer questions or fulfill a need for your followers.
4. You can build a reputation as an expert in your industry by sending messages that relate to your niche. This may seem like a lot of effort, but once you are on top of news that is relevant to your industry you will soon find you can send one or two tweets a day that position you above and beyond your competitors.
Today, users are the biggest consumers of information in media and they dictate how you contact them. Marketing relies heavily on interaction on blogs, publishing useful content and optimizing websites. With Twitter you can make inroads in all of these areas.