When you are a business that relies on Twitter to give you a great advertising push, and let’s be honest who these days isn’t, it can be hard to define exactly where your greatest support comes from. You could spend hours and hours going over numbers and names trying to find out who retweets and favorites you the most. You also have to do a little digging to find out how many people your followers have following them and who they are.
Now there is a new tool that allows you to do all this and more
it is called SocialRank. This tool was created by a pair of developers named Alex Taub and Michael Schonfeld. This tool actually builds upon a prototype tool that they introduced in 2012 called Most Valuable Follower (MVF). MVF simply put was designed to find who among your followers you actually receive the most value or influence from. This tool was short lived but gave its makers more to strive for.
SocialRank rises from the ashes of MVF…
SocialRank takes the process further by several key points. Not only does it tell you who is the most influential or valuable to you but who your followers follow. It also give you info on how many and who is following your followers. This gives you an insight what other types of things you followers like or value, giving you another avenue to reach them more effectively.
This tool also shows you who is most active in Twitter and who retweets and favorites you the most. It creates a list of your best followers. This is a great boon for those of us who use Twitter to do business. Before this there was really no way that the common Twitter user, business or otherwise, could find the individuals that you could interact with and that would have the greatest impact for you.
One of the greatest ways to use this tool is to find who your most loyal followers are and reward them through exclusive promotions and give a ways that not all of your followers are privy to. It also allows you to more easily find and engage individuals, businesses and groups that share similar likes and interests with you and your business.
Please note, that even though this is shaping up to be and awesome tool, even its creators admit that it is still evolving and growing. So if you want to jump on board now there will be changes made to SocialRank in hopes that it will keep giving you more and more insight into who your followers are and how to best use that info. The tool comes with two types of account options – one is a free account that keeps track of your top ten followers with a monthly report and an option that is currently $25 per month that will let you go deeper and get more frequent reports on your followers.
It will be very interesting to see how well and how far SocialRank will grow in the coming months. For all thing social media make sure to check back with Posse regularly to get the latest and greatest.