It has all come down to this. You as a business owner or upper management of your company now face a very serious question. It is one that could make a huge difference in how your company operates. The question? Social Media training vs Social Media management – which route should you choose for your company? Believe it or not this can be a very difficult question to answer. It is one that many of our clients here at Posse Social Media have asked time and again. Many tend to try to look at things through a cost analysis filter.
Will you attempt to learn the ins and outs of social media so that you can handle the posting, tweets, interactions, pins and more for your business? Will you hire a company like Posse who will handle all this for you but remain somewhat in the dark about how it all works? The truth is that the answer as to what you should do will likely lie somewhere in between. Blindly trusting a company to handle everything for you is simply bad business. One thing we pride ourselves on is that we work to involve our clients in every step of the processes that we handle. We also offer different training opportunities and learning opportunities to help take the mystique out of the process.
That being said, some businesses just cannot afford the time to devote to taking care of their social media. In such a case it is important that the social media management company you choose offers you a breakdown of the monthly activity including areas where improvement has taken place and outlining areas where improvement could continue. This does not mean you should pass up any opportunity you get to learn more about social media. In fact, the business owner that incorporates a social media management contract along with a drive to increase social media awareness in his business will find that things will run much more smoothly and more successfully.
Posse Social Media will be introducing a new system that incorporates the chance for you, the business owner, to choose which model works best for you. Want to get the training and support you need to run your own social media campaigns? No problem. Want to go the full social media management route? Again, no problem. We will even be offering a package geared toward those who want the best of both worlds. Keep your eyes for it – it will be coming soon!