Social media press releases must be written as part of your marketing efforts. Yes, we are talking about a part of the marketing effort that most people do not want to have to write. The problem for most people when writing a press release is that they just have difficulty wording one that they feel will get the points across effectively. Know that social media press releases do not mean that you still do not need to have the traditional press releases. Social media press releases are complementary to the traditional ones assisting in covering the realm of potential customers and clients.

Wording for a social media press release has to be informative and useful. Unless it meets these needs first it will not succeed. SEO remains important when wording your press release but you don’t overuse keywords. Short and concise has proven to work best for this type of press release, making it easy to tweet and retweet.

Written Social Media Press Release Should Contain:

  • Headline – To the point using some keywords.
  • Overview – Make this a short brief summary.
  • Body – Remember to cover the ‘who, what, where, when and why.’
  • Points – Use data or proven points to back up information in your body.
  • Company – Very brief information about the company.
  • Multimedia – Address multimedia social aspects of the release such as You Tube.
  • Links – Where they can go to get more information. Here you can promote your web site.
  • Tags – Best way to share information such as Face Book fan page.
  • Contact Information – How they can contact you or interact with you on the web.

Writing a social media press release must have the content that the traditional one has but the big difference is in how you present it. First with a social media press release you are targeting groups of people such as bloggers, consumers and journalist. In order to target these groups you should be using multimedia sources and networking to get the information out.

Don’t let writing a social media press release get you down. There are companies available that can help you write the perfect one to fit the audience you are looking to target. They can also assist in putting these special press releases into a multimedia format. You will then be saying yes to writing social media press releases.