Using social media to grow your product or services doesn’t take a rocket scientist to be successful but it does take some work. No, you don’t have to go out and earn a doctorates degree even though you may feel this way when first looking at developing social media strategies. A lot of smaller businesses without all the resources and money that larger companies have available can feel overwhelmed and frustrated. Just understanding the lingo used may sound like a foreign language to them and oh, let’s not forget all those abbreviations such as SMO.

It doesn’t have to be confusing or overwhelming to use social media strategies to grow.
The first thing that businesses, small or large, need to have is an understanding of what and how social media helps their business grow. One of the funniest things that I hear frequently is “I don’t have time to be social. I have a business to run.” These hardworking folks are serious though when it comes to customer satisfaction and growing their business.

Understand that social media does offer a valid way that they can connect with their current customers. It will drive in new business as well which is a giant plus. No, I am not talking about Google + here yet! Start out slowly by joining networks such as Twitter or Facebook. Once that leap is made successfully, and then you can look at branching out to networks like Google+, Pinterest, YouTube, and more. There are some simple things to remember to make social media work for your business however.

Simple Social Media Strategies

  • People respond to honesty in your post. Think of the small shop owner you frequented with your parents. Everyone knew the shop owner and was comfortable doing business with him. Share a little of yourself, community news with what is happening in your area as well as information about your business.
  • Be consistent. This means don’t jump all over the place with no rhyme nor reasoning to what you put out for others to see.
  • When you have comments or questions respond to them very timely. No one wants to wait a week to see if you will answer them.
  • Learn the social media networking sites that you plan to use. There are lots of social networking sites but you don’t need to use them all. You would look like an alien after trying to do too many of these at one time.
  • Most of all know when you need help and ask for it.

Using social media to grow your business doesn’t take a rocket scientist, but it will take some time. The rewards that your business will reap make the effort worth it. Remember that there are reputable companies out there who can assist you in meeting your social media needs. Always check to be sure that they are the right one for your business. Click here to Contact Us for more info on how you can successfully integrate social media into your business marketing today.