According to USA Today, big businesses are increasingly tapping into the use of social media to not only expand their businesses but to operate them more efficiently. Big and small companies alike are finding out just what social media can do for them in making things work better as well as adding to their customer bases. Forrester Research has reported that social networking software sales are expected to surpass $6 billion within the next four years.1
Social media networks used for marketing, business operations such as ordering and supplies, connecting with employees and the public demonstrates the effectiveness and time saved. Businesses connect faster without having to
wait to get the information out to others including employees.
In an economy where the price of goods and services are expanding rapidly it only makes sense to use the technologies available. Big businesses understand this need and have turned the corner when it comes to opening up and using social media to expanding their businesses. It doesn’t only work for big businesses, social media works for small and medium businesses as well. Using it as a tool can help level some of the playing field for those companies that wants to grow and expand.
Using social media networks allows companies to find others to assist with their needs that might not otherwise be found according to Eric Lesser at IBM’s Institute for Business Value. This decreases expenditures that can be put into a more productive area of any business big or small.
Connecting through social media networks is not for just big businesses but can be profitable both in money, customer satisfaction, and growing a business for all businesses. If resources aren’t available for purchasing software, having someone trained to understand how it works and the time necessary to make it successful there are reputable companies that can help to ease this burden. These companies, like our own Posse Social Media, work closely with their clients so that they can offer personalized services and not just canned programs. When looking for a social media company, make sure that they are actively working for you.
When time is money, big businesses have found that social media works and saves them a great deal. Don’t think that it is only big businesses that reap the rewards of using social media to operate and expand their business. You small and large businesses will find that social media works just as well.