What Is Social Intelligence And Why Do You Need It?
With technology changing at an unprecedented speed, social media has gained so much prominence in the recent past. A deep understanding of the concept of social intelligence will boost your company’s social media presence & efforts.
Social media is the driving force behind the high demand for Smartphones, tablets and other internet-enabled devices. It is important to mention that social media stretches far beyond just Facebook and Twitter. All social media platforms are rich sources of information on any topic and trending news. Today, most organizations rely on social media for marketing their products, getting client feedback and so on. Businesses in all industries rely on social media to gather important information, which they use in making decisions concerning different current and future affairs.
Primarily, traditional intelligence involves the tedious process of gathering information from different sources, analyzing it and interpreting it. The interpreted or inferred information can then be used in making crucial decisions. Worth of note, however is the actuality that the process takes a long time, and the decisions risk being untimely, biased and unreliable. Unlike the traditional intelligence process, social intelligence, also referred to as social media intelligence, is more effective in aiding the decision making process. Online data & interactions drastically cut the research & gathering times, as well as assist in assembling the feedback picture.
You must have heard people use the term ‘social intelligence’ and ‘social monitoring’ in the same breath. The two concepts are so similar, yet so different. They both are forms of social listening, but the later is concerned with analysis. On the contrary, the former can be used in gathering information that will guide you in making decisions and predictions. Here is why you need social intelligence.
It is comprehensive
Unlike the conventional intelligence approaches, social intelligence is comprehensive as it enables you to access information from all over the expansive social world. You must have heard several times that technology has made the world a global village. With conventional intelligence approaches, you could only access locally-available information on demand. With social intelligence, comprehenseive global information can be accessed at lower costs and in a quicker timeframe.
It guides decision making
Social media intelligence is an integral part of decision making because the information and trends provided by social intelligence are not only accurate, but timely, up-to-date and unbiased. It is a matter of common knowledge that information can only be considered viable for decision making if it is up-to-date and unbiased. Social media platforms reflect rapidly-changing perspectives & opinions direct from the desired sources–your customers.
Cost Mitigation and Time Savings
Social intelligence will provide you with reliable information at reasonable costs and in a timely manner. Gathering and analyzing information takes a shorter time in social intelligence than in the conventional intelligence methods.
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