LinkedIn Says Goodbye to Twitter Update Integration
Worried about whether or not your Tweets with hashtags look inappropriate on LinkedIn? Worry no longer. LinkedIn, the world’s most well-known social media network for business professionals has just cut the proverbial cord.
Since 2009, LinkedIn had allowed users to stream their tweets in their LinkedIn profile feeds. Some had questioned whether or not this ability was advantageous or simply just another means of keeping constant info flowing into one’s feed. Now this is simply a non-issue. This move is somewhat one sided since LinkedIn is continuing to allow users to tweet their LinkedIn updates through a simply checkbox.
The company has expressed its understanding of the angst some users are feeling; however, LinkedIn says that individuals will simply need to share updates with their Twitter followers through LinkedIn rather than by sharing with their LinkedIn network through Twitter cross-posts
This move seems to be a direct shot across the bow for Twitter who is looking to expand upon the different types of content currently allowed. Is it possible that LinkedIn is now beginning to view Twitter as a potential competitor rather than being a social media ally? It could very well be, but it still could be a matter of time before the public sees the exact reasoning behind this major move on LinkedIn’s part.
So what does this mean for the average Twitter and LinkedIn user? It all depends on what sort of tools you use for sharing content. Users of the various scheduling platforms such as Hootsuite or Argyle Social will likely see little to no difference at all since such platforms allow you to post to multiple accounts at once. Those who post the old fashioned way one post or tweet at a time will likely see a huge difference though depending on whether Twitter or LinkedIn is their main outlet for keeping followers, fans, and connections engaged.
Still, it is early on in this new game between these two social network behemoths. The best course of action is going to involve sitting back and watching to see who makes the next move. Until then, enjoy the beginning of what could shape up to be a nice competition between the two.