Think that you need to go to a Chamber meeting and events all the time to network? While face-to-face networking will always be a great means of networking, the internet has made it simple to be able to network from your office or home. LinkedIn is one of the best online networking sites where professionals can meet and engage with each other.

When looking to build your business, join groups! You will be the most successful when you find groups that not only you are interested in, but that you are ready to jump in and be a part of their conversation. Here are some great group categories to consider:

  1. Start with your college alumni group. Participate in their discussions and get your name out there. Your next piece of business could come from across the country, just based on your alumni connection.
  2. Local groups are another great resource. Networking with other local business professionals can lead to referrals and potential partnerships.
  3. Professional groups in your field not only increase your connections but can be informative as well. Keeping up with the latest news in your field allows you to be the expert. Clients are looking for someone who knows their industry inside and out.

Interaction is the key. Once you are part of these groups, it is essential that you engage in discussion. Increase your presence by adding your own posts too. When adding posts, it is important to respond to any comments. Other professionals are looking for that interaction as well. Make sure you capture that opportunity!

LinkedIn can aid you in your job search as well. The jobs posted on LinkedIn are high quality, professional jobs. You don’t have to weed through thousands of jobs that don’t apply to you, like on other job search sites. Many of these jobs are posted by HR personnel who are on LinkedIn. Connect with them! Follow their company and read their updates. When you are typing a cover letter or interviewing for that particular company, you will know what is important to their business.

Now just because you have a LinkedIn profile does not mean the business, or a new job, is just going to land in your lap. Update that profile and start making connections! Be proactive and market yourself to take your business to the next level.